{"id":26105,"date":"2020-03-30T06:11:36","date_gmt":"2020-03-30T02:11:36","guid":{"rendered":"https:\/\/bankofgeorgia.ge\/blog\/siakhleebi\/brendingi-da-komunikacia\/"},"modified":"2026-01-27T17:42:36","modified_gmt":"2026-01-27T13:42:36","slug":"brendingi-da-komunikacia","status":"publish","type":"post","link":"https:\/\/bankofgeorgia.ge\/blog\/biznesi\/biznes-gonisdziebebi\/brendingi-da-komunikacia\/","title":{"rendered":"\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8 \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10e8\u10d8: \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10d8 \u10db\u10d3\u10d2\u10e0\u10d0\u10d3\u10dd\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1"},"content":{"rendered":"<div>\n<div>\n<div>\u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8 \u10d8\u10ec\u10e7\u10d4\u10d1\u10e1 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc\u10e8\u10d4\u10ee\u10d5\u10d4\u10d3\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d4\u10e0\u10d8\u10d0\u10e1, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10e8\u10d8 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10e1\u10e4\u10d4\u10e0\u10dd\u10e1 \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10dd\u10dc\u10d0\u10da\u10d4\u10d1\u10d8 \u10d2\u10d0\u10d2\u10d8\u10d6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d4\u10dc \u10d7\u10e5\u10d5\u10d4\u10dc\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10e1.<\/div>\n<div>&nbsp;<\/div>\n<div>1-\u10da \u10d0\u10de\u10e0\u10d8\u10da\u10e1 \u10d2\u10d8\u10ec\u10d5\u10d4\u10d5\u10d7 \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10dd\u10dc\u10da\u10d0\u10d8\u10dc\u10e8\u10d4\u10ee\u10d5\u10d4\u10d3\u10e0\u10d0\u10d6\u10d4 &minus; <span style=\"font-weight: bold;\">\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8 \u10d3\u10d0 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0 \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10e3\u10da \u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d0\u10e8\u10d8<\/span>, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10e1\u10d0\u10d0\u10d2\u10d4\u10dc\u10e2\u10dd \u10e0\u10d4\u10d3\u10d1\u10d4\u10e0\u10d8\u10e1 \u10d7\u10d0\u10dc\u10d0\u10d3\u10d0\u10db\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10d4\u10da\u10d8 \u10d2\u10d0\u10d2\u10d0 \u10d3\u10d0\u10e0\u10e1\u10d0\u10da\u10d8\u10d0 \u10d2\u10d0\u10e3\u10eb\u10e6\u10d5\u10d4\u10d1\u10d0.<\/div>\n<div>&nbsp;<\/div>\n<div>\u10d2\u10d0\u10d2\u10d0 \u10d2\u10d0\u10d2\u10d8\u10d6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d7 \u10db\u10dd\u10e1\u10d0\u10d6\u10e0\u10d4\u10d1\u10d0\u10e1, \u10e0\u10dd\u10db \u10d9\u10dd\u10e0\u10dd\u10dc\u10d0\u10d5\u10d8\u10e0\u10e3\u10e1\u10d8\u10e1 \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d8 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d0 \u10d3\u10d8\u10d3\u10d8 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d0\u10d0 \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d8\u10dc\u10d3\u10d8\u10d5\u10d8\u10d3\u10e3\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1\u10d0\u10ea.<\/div>\n<div>&nbsp;<\/div>\n<div>\u10e8\u10d4\u10db\u10dd\u10d2\u10d5\u10d8\u10d4\u10e0\u10d7\u10d3\u10d8\u10d7 \u10d3\u10d0 \u10d2\u10d0\u10d8\u10d2\u10d4\u10d7, \u10d7\u10e3 \u10e0\u10d0\u10e2\u10dd\u10db \u10d0\u10e0\u10d8\u10e1 \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10d8\u10e1 \u10de\u10d4\u10e0\u10d8\u10dd\u10d3\u10e8\u10d8 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0 \u10d0\u10e0\u10e1\u10d7\u10d0\u10dc \u10d3\u10d0\u10d1\u10e0\u10e3\u10dc\u10d4\u10d1\u10d0, \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d0\u10ee\u10da\u10d8\u10d3\u10d0\u10dc \u10d2\u10d0\u10d0\u10d6\u10e0\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10d7\u10d0\u10dc\u10d0\u10db\u10e8\u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d7\u10d0\u10dc \/ \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d7\u10d0\u10dc \/ \u10e4\u10d0\u10e0\u10d7\u10dd \u10e1\u10d0\u10d6\u10dd\u10d2\u10d0\u10d3\u10dd\u10d4\u10d1\u10d0\u10e1\u10d7\u10d0\u10dc \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d2\u10d0\u10d3\u10d0\u10db\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d1\u10d8\u10e1 \u10d3\u10d0 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d3\u10d0\u10d4\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d0 \u10d4\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e1, \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7 \u10d3\u10d0\u10eb\u10da\u10d8\u10dd\u10dc \u10db\u10d0\u10d7 \u10ec\u10d8\u10dc\u10d0\u10e8\u10d4 \u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d4\u10d1\u10d8.<\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"font-weight: bold;\">\u10e1\u10d4\u10db\u10d8\u10dc\u10d0\u10e0\u10d8\u10e1 \u10d3\u10d4\u10e2\u10d0\u10da\u10d4\u10d1\u10d8<\/span><\/div>\n<div>\u10d7\u10d0\u10e0\u10d8\u10e6\u10d8: 1-\u10da\u10d8 \u10d0\u10de\u10e0\u10d8\u10da\u10d8<\/div>\n<div>\u10d3\u10e0\u10dd: 18:00 \u10e1\u10d7<\/div>\n<div>\u10e8\u10d4\u10ee\u10d5\u10d4\u10d3\u10e0\u10d8\u10e1 \u10d0\u10d3\u10d2\u10d8\u10da\u10d8: \u10d6\u10e3\u10db\u10d8 (Zoom<\/div>\n<\/p><\/div>\n<div>&nbsp;<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"\u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10e8\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10db\u10d0\u10e0\u10d7\u10d5\u10d0 \u10d3\u10d0 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0 \u10d2\u10d0\u10d3\u10d0\u10db\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10d0. \u10d2\u10d0\u10d8\u10d2\u10d4\u10d7, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10e8\u10d4\u10d8\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10dd\u10d7 \u10dc\u10d3\u10dd\u10d1\u10d0, \u10d0\u10e6\u10d0\u10d3\u10d2\u10d8\u10dc\u10dd\u10d7 \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d3\u10d0\u10eb\u10da\u10d8\u10dd\u10d7 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d4\u10d1\u10d8.","protected":false},"author":1,"featured_media":26106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1405],"tags":[726,1332],"class_list":["post-26105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biznes-gonisdziebebi","tag-saqartvelos-banki","tag-biznes-ghonisdziebebi"],"acf":[],"_links":{"self":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts\/26105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/comments?post=26105"}],"version-history":[{"count":3,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts\/26105\/revisions"}],"predecessor-version":[{"id":40622,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts\/26105\/revisions\/40622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/media\/26106"}],"wp:attachment":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/media?parent=26105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/categories?post=26105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/tags?post=26105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}