{"id":30163,"date":"2023-12-19T13:10:08","date_gmt":"2023-12-19T09:10:08","guid":{"rendered":"https:\/\/bankofgeorgia.ge\/blog\/siakhleebi\/mnishvnelovania-iyo-didi-profesiuli-movlenis-nawili-interviu-spotlight-is-spikertan-eka-yifiantan\/"},"modified":"2026-01-27T19:08:10","modified_gmt":"2026-01-27T15:08:10","slug":"mnishvnelovania-iyo-didi-profesiuli-movlenis-nawili-interviu-spotlight-is-spikertan-eka-yifiantan","status":"publish","type":"post","link":"https:\/\/bankofgeorgia.ge\/blog\/biznesi\/inovaciebi-da-startapebi\/mnishvnelovania-iyo-didi-profesiuli-movlenis-nawili-interviu-spotlight-is-spikertan-eka-yifiantan\/","title":{"rendered":"\u10d4\u10d9\u10d0 \u10e7\u10d8\u10e4\u10d8\u10d0\u10dc\u10d8: \u10e0\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10e3\u10da\u10d8 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d8\u10e1 \u10db\u10d4\u10db\u10d9\u10d5\u10d8\u10d3\u10e0\u10d4\u10dd\u10d1\u10d0?"},"content":{"rendered":"\n<p>\u10e3\u10d9\u10d5\u10d4 10 \u10ec\u10d4\u10da\u10d8\u10d0, \u10e7\u10dd\u10d5\u10d4\u10da\u10ec\u10da\u10d8\u10e3\u10e0\u10d0\u10d3 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d4\u10e0\u10d4\u10d1\u10d8 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10e3\u10da \u10db\u10dd\u10d5\u10da\u10d4\u10dc\u10d0\u10e1, Spotlight-\u10e1 \u10d4\u10da\u10dd\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc. \u10d4\u10e1\u10d0\u10d0 \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e1\u10ea\u10d4\u10dc\u10d0\u10e1 \u10e3\u10d7\u10db\u10dd\u10d1\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1, \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10d8\u10e1, \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e1\u10e4\u10d4\u10e0\u10dd\u10e1 \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10dd\u10dc\u10d0\u10da\u10d4\u10d1\u10e1\u10d0 \u10d7\u10e3 \u10d3\u10d0\u10db\u10ec\u10e7\u10d4\u10d1 \u10e1\u10de\u10d4\u10ea\u10d8\u10d0\u10da\u10d8\u10e1\u10e2\u10d4\u10d1\u10e1. \u10e8\u10d7\u10d0\u10db\u10d0\u10d2\u10dd\u10dc\u10d4\u10d1\u10d4\u10da\u10d8 \u10d2\u10d0\u10db\u10dd\u10e1\u10d5\u10da\u10d4\u10d1\u10d8\u10d7\u10d0 \u10d3\u10d0 \u10d5\u10dd\u10e0\u10e5\u10e8\u10dd\u10de\u10d4\u10d1\u10d8\u10d7, \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d0\u10db \u10e3\u10d9\u10d5\u10d4 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0 \u10db\u10e0\u10d0\u10d5\u10d0\u10da\u10e4\u10d4\u10e0\u10dd\u10d5\u10d0\u10dc\u10d8, \u10db\u10d3\u10d8\u10d3\u10d0\u10e0\u10d8 \u10db\u10d4\u10db\u10d9\u10d5\u10d8\u10d3\u10e0\u10d4\u10dd\u10d1\u10d0 \u10d3\u10d0 \u10db\u10d4\u10d0\u10d7\u10d4 \u10ec\u10d4\u10da\u10e1 \u10e8\u10d4\u10ee\u10d5\u10d4\u10d3\u10e0\u10d0\u10e1 \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db \u10e1\u10d0\u10d9\u10d8\u10d7\u10ee\u10e1 \u10e3\u10eb\u10e6\u10d5\u10dc\u10d8\u10e1.<\/p>\n\n\n\n<p>Spotlight 23-24 \u10d3\u10d4\u10d9\u10d4\u10db\u10d1\u10d4\u10e0\u10e1, \u10e0\u10d0\u10d3\u10d8\u10e1\u10dd\u10dc \u10d1\u10da\u10e3 \u10d8\u10d5\u10d4\u10e0\u10d8\u10d0\u10e8\u10d8 Marketer.ge-\u10d8\u10e1 \u10dd\u10e0\u10d2\u10d0\u10dc\u10d8\u10d6\u10d4\u10d1\u10d8\u10d7\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10db\u10ee\u10d0\u10e0\u10d3\u10d0\u10ed\u10d4\u10e0\u10d8\u10d7 \u10e9\u10d0\u10e2\u10d0\u10e0\u10d3\u10d4\u10d1\u10d0.<\/p>\n\n\n\n<p>\u10ec\u10da\u10d4\u10d5\u10d0\u10dc\u10d3\u10d4\u10da\u10d8 \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e1\u10de\u10d8\u10d9\u10d4\u10e0\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1\u10d0\u10d0 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10e1\u10d0\u10d0\u10d2\u10d4\u10dc\u10e2\u10dd \u201c\u10db\u10d4\u10e2\u10e0\u10dd\u10e1\u201d \u10e8\u10d4\u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d8\u10d7\u10d8 \u10ee\u10d4\u10da\u10db\u10eb\u10e6\u10d5\u10d0\u10dc\u10d4\u10da\u10d8, \u10d4\u10d9\u10d0 \u10e7\u10d8\u10e4\u10d8\u10d0\u10dc\u10d8. \u10d0\u10db \u10d8\u10dc\u10e2\u10d4\u10e0\u10d5\u10d8\u10e3\u10e8\u10d8 \u10d4\u10d9\u10d0 \u10d2\u10d5\u10d8\u10d6\u10d8\u10d0\u10e0\u10d4\u10d1\u10e1 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0 \u10ee\u10d4\u10d3\u10d5\u10d4\u10d1\u10e1 Spotlight-\u10d6\u10d4, \u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10e3\u10da \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d0\u10d6\u10d4 \u10d3\u10d0 \u201c\u10db\u10d4\u10db\u10d9\u10d5\u10d8\u10d3\u10e0\u10d4\u10dd\u10d1\u10d0\u10d6\u10d4\u201d.<\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c0fd3ec\" id=\"strong-strong-strong-\u10e0\u10d0\u10e1-\u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1-\u10db\u10d4\u10db\u10d9\u10d5\u10d8\u10d3\u10e0\u10d4\u10dd\u10d1\u10d0-\u10d7\u10e5\u10d5\u10d4\u10dc\u10d7\u10d5\u10d8\u10e1-\u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10e3\u10da\u10d8-\u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d8\u10e1-nbsp-\u10ec\u10d0\u10e0\u10db\u10dd\u10db\u10d0\u10d3\u10d2\u10d4\u10dc\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1-\u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea-\u10db\u10e0\u10d0\u10d5\u10d0\u10da\u10ec\u10da\u10d8\u10d0\u10dc\u10d8-\u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0-\u10d0\u10e5\u10d5\u10e1-\u10d0\u10db-\u10e1\u10e4\u10d4\u10e0\u10dd\u10e8\u10d8-\u10d3\u10d0-\u10d7\u10e3-\u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0\u10d7-\u10d2\u10d0\u10d2\u10d5\u10d8\u10db\u10ee\u10d8\u10da\u10dd\u10d7-\u10e0\u10dd\u10d2\u10dd\u10e0-\u10d4\u10ee\u10db\u10d0\u10e3\u10e0\u10d4\u10d1\u10d0-\u10d7\u10e5\u10d5\u10d4\u10dc\u10d8-\u10d2\u10d0\u10db\u10dd\u10e1\u10d5\u10da\u10d0-\u10db\u10d7\u10d0\u10d5\u10d0\u10e0-\u10d7\u10d4\u10db\u10d0\u10e1-\u10db\u10d4\u10db\u10d9\u10d5\u10d8\u10d3\u10e0\u10d4\u10dd\u10d1\u10d0\u10e1-strong-strong-strong\" data-block-id=\"c0fd3ec\"><h2 class=\"stk-block-heading__text\"><strong><\/strong><strong>\u10e0\u10d0\u10e1 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1 \u201c\u10db\u10d4\u10db\u10d9\u10d5\u10d8\u10d3\u10e0\u10d4\u10dd\u10d1\u10d0\u201d \u10d7\u10e5\u10d5\u10d4\u10dc\u10d7\u10d5\u10d8\u10e1, \u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10e3\u10da\u10d8 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d8\u10e1&nbsp; \u10ec\u10d0\u10e0\u10db\u10dd\u10db\u10d0\u10d3\u10d2\u10d4\u10dc\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea \u10db\u10e0\u10d0\u10d5\u10d0\u10da\u10ec\u10da\u10d8\u10d0\u10dc\u10d8 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0 \u10d0\u10e5\u10d5\u10e1 \u10d0\u10db \u10e1\u10e4\u10d4\u10e0\u10dd\u10e8\u10d8? \u10d3\u10d0 \u10d7\u10e3 \u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0\u10d7, \u10d2\u10d0\u10d2\u10d5\u10d8\u10db\u10ee\u10d8\u10da\u10dd\u10d7, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d4\u10ee\u10db\u10d0\u10e3\u10e0\u10d4\u10d1\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d2\u10d0\u10db\u10dd\u10e1\u10d5\u10da\u10d0 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0 \u10d7\u10d4\u10db\u10d0\u10e1 &#8211; \u201c\u10db\u10d4\u10db\u10d9\u10d5\u10d8\u10d3\u10e0\u10d4\u10dd\u10d1\u10d0\u10e1\u201d?<\/strong><strong><\/strong><\/h2><\/div>\n\n\n\n<p><a><\/a>\u10db\u10d4\u10db\u10d9\u10d5\u10d8\u10d3\u10e0\u10d4\u10dd\u10d1\u10d0, \u10d0\u10da\u10d1\u10d0\u10d7, \u10e9\u10d4\u10db\u10d7\u10d5\u10d8\u10e1\u10d0\u10ea \u10d8\u10db\u10d0\u10d5\u10d4\u10e1 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1, \u10e0\u10d0\u10ea \u10e1\u10ee\u10d5\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1. \ud83d\ude42 \u10d7\u10e3 \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da\u10d0\u10d3 \u10e9\u10d5\u10d4\u10dc\u10d8 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d8\u10e1 \u10d9\u10e3\u10d7\u10ee\u10d8\u10d7 \u10e8\u10d4\u10d5\u10ee\u10d4\u10d3\u10d0\u10d5\u10d7 \u2013 \u10d4\u10e1 \u10d0\u10e0\u10d8\u10e1 \u10ec\u10d8\u10dc\u10d0 \u10d7\u10d0\u10dd\u10d1\u10d0\u10d7\u10d0 \u10d3\u10d0\u10dc\u10d0\u10e2\u10dd\u10d5\u10d0\u10e0\u10d8, \u10e0\u10d0\u10ea \u10e9\u10d5\u10d4\u10dc \u10e3\u10dc\u10d3\u10d0 \u10d2\u10d0\u10dc\u10d5\u10d0\u10d5\u10d8\u10d7\u10d0\u10e0\u10dd\u10d7.<\/p>\n\n\n\n<p>\u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0, \u10e8\u10d4\u10dc\u10e1 \u10ee\u10d4\u10da\u10e8\u10d8 \u10d0\u10e0 \u10d2\u10d0\u10e4\u10e3\u10ed\u10d3\u10d4\u10e1 \u10d8\u10e1 \u10e1\u10e4\u10d4\u10e0\u10dd, \u10e0\u10dd\u10db\u10d4\u10da\u10e8\u10d8\u10ea \u10e8\u10d4\u10db\u10dd\u10ee\u10d5\u10d4\u10d3\u10d8. \u10d0\u10e1\u10d4\u10d5\u10d4, \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d0, \u10de\u10d8\u10e0\u10d8\u10e5\u10d8\u10d7, \u10e8\u10d4\u10dc\u10e1 \u10d8\u10e5 \u10e7\u10dd\u10e4\u10dc\u10d8\u10e1\u10d0\u10e1 \u10d2\u10d0\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10d3\u10d4\u10e1 \u10d3\u10d0\u10e0\u10d2\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10e8\u10d8\u10ea \u10ee\u10d0\u10e0. \u10db\u10d7\u10da\u10d0\u10d3 \u10d0\u10db\u10d0\u10d6\u10d4 \u10d0\u10e0\u10d0, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d3\u10d0\u10d0\u10ee\u10da\u10dd\u10d4\u10d1\u10d8\u10d7 \u10d0\u10db \u10d7\u10d4\u10db\u10d0\u10d6\u10d4 \u10d5\u10d8\u10e1\u10d0\u10e3\u10d1\u10e0\u10d4\u10d1 Spotlight-\u10d6\u10d4.<br><br><strong>\u10e0\u10dd\u10d2\u10dd\u10e0 \u10e8\u10d4\u10d0\u10e4\u10d0\u10e1\u10d4\u10d1\u10d3\u10d8\u10d7 Spotlight-\u10e1 \u10d3\u10d0 \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d0\u10d3 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10d8\u10e3\u10d1\u10d8\u10da\u10d4\u10dd \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d0\u10d6\u10d4 \u10e1\u10de\u10d8\u10d9\u10d4\u10e0\u10d0\u10d3 \u10e7\u10dd\u10e4\u10dc\u10d0?<br> <\/strong>\u10d0\u10da\u10d1\u10d0\u10d7 \u10d0\u10e0\u10d0\u10e1\u10d3\u10e0\u10dd\u10e1 \u10d8\u10e1\u10d4 \u10d0\u10e0 \u10db\u10d8\u10dc\u10d4\u10e0\u10d5\u10d8\u10e3\u10da\u10d8\u10d0, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10ec\u10d8\u10dc\u10d0 Spotlight-\u10d6\u10d4 \u10d2\u10d0\u10db\u10dd\u10e1\u10d5\u10da\u10d8\u10e1 \u10d3\u10e0\u10dd\u10e1. \u10d0\u10e0\u10ea \u10db\u10d0\u10dc\u10d0\u10db\u10d3\u10d4, \u10d0\u10e0\u10ea \u10db\u10d4\u10e0\u10d4. \u10d0\u10da\u10d1\u10d0\u10d7, \u10d0\u10ee\u10da\u10d0\u10ea \u10d0\u10e1\u10d4 \u10d5\u10d8\u10dc\u10d4\u10e0\u10d5\u10d8\u10e3\u10da\u10d4\u10d1. \u10e3\u10d3\u10d8\u10d3\u10d4\u10e1\u10d8 \u10de\u10d0\u10e1\u10e3\u10ee\u10d8\u10e1\u10db\u10d2\u10d4\u10d1\u10da\u10dd\u10d1\u10d0\u10d0, \u10d0\u10db\u10d3\u10d4\u10dc \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e1 \u10e3\u10d7\u10ee\u10e0\u10d0 \u10e0\u10d0\u10d8\u10db\u10d4 \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d3\u10d0, \u10d0\u10db\u10d0\u10d5\u10d3\u10e0\u10dd\u10e3\u10da\u10d0\u10d3, \u10e1\u10d0\u10d9\u10db\u10d0\u10dd\u10d3 \u10e0\u10d7\u10e3\u10da\u10d8\u10d0 \u10d4\u10e1 \u10db\u10dd\u10d0\u10ee\u10d4\u10e0\u10ee\u10dd \u10d0\u10db\u10d3\u10d4\u10dc\u10d8 \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10dd\u10dc\u10d0\u10da\u10d8\u10e1 \u10ec\u10d8\u10dc, \u10d0\u10e1\u10d4\u10d7 \u10da\u10d0\u10d8\u10dc\u10d0\u10e4\u10e8\u10d8 \u10d3\u10d0 \u10d7\u10d0\u10dc \u2014 \u10da\u10d8\u10db\u10d8\u10e2\u10d8\u10e0\u10d4\u10d1\u10e3\u10da \u10d3\u10e0\u10dd\u10e8\u10d8.<\/p>\n\n\n\n<p><strong>\u10d0\u10d7\u10d8 \u10ec\u10d4\u10da\u10d8 \u10d2\u10d0\u10d5\u10d8\u10d3\u10d0 \u10db\u10d0\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2, \u10e0\u10d0\u10ea \u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d8 Spotlight \u10e9\u10d0\u10e2\u10d0\u10e0\u10d3\u10d0. \u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0\u10d7, \u10d2\u10d0\u10d2\u10d5\u10d8\u10d6\u10d8\u10d0\u10e0\u10dd\u10d7 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d3\u10d0\u10d9\u10d5\u10d8\u10e0\u10d5\u10d4\u10d1\u10d0, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10d0 \u10d0\u10db \u10de\u10d4\u10e0\u10d8\u10dd\u10d3\u10e8\u10d8 \u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10e3\u10da\u10d8 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d0 \u10d3\u10d0 \u10d6\u10dd\u10d2\u10d0\u10d3\u10d0\u10d3 &#8211; \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8? \u10e0\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10dc\u10d8\u10e8\u10d0\u10dc\u10d8 \u10d0\u10db \u10e1\u10e4\u10d4\u10e0\u10dd\u10e8\u10d8?<br><\/strong>\u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d0 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0, \u10d1\u10d4\u10d5\u10e0\u10d8 \u10d0\u10ee\u10d0\u10da\u10d8 \u10db\u10dd\u10d7\u10d0\u10db\u10d0\u10e8\u10d4 \u10d2\u10d0\u10e9\u10dc\u10d3\u10d0, \u10db\u10dd\u10db\u10e0\u10d0\u10d5\u10da\u10d3\u10d0 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e0\u10d0\u10dd\u10d3\u10d4\u10dc\u10dd\u10d1\u10d0\u10ea. \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 \u10d2\u10d0\u10e9\u10dc\u10d3\u10d0, \u10d6\u10dd\u10d2\u10d8\u10ea \u10d3\u10d0\u10d5\u10d9\u10d0\u10e0\u10d2\u10d4\u10d7 (\u10d2\u10d0\u10db\u10dd\u10d5\u10e7\u10dd\u10e4\u10d3\u10d8 \u10ef\u10d4\u10dd\u10e1\u10d4\u10da\u10e1). \u10eb\u10d5\u10d4\u10da\u10d8 \u10db\u10dd\u10d7\u10d0\u10db\u10d0\u10e8\u10d4\u10d4\u10d1\u10d8\u10d3\u10d0\u10dc \u10d6\u10dd\u10d2\u10d8 \u10db\u10dd\u10eb\u10da\u10d8\u10d4\u10e0\u10d3\u10d0, \u10d6\u10dd\u10d2\u10d8\u10ea \u10d2\u10d0\u10e9\u10d4\u10e0\u10d3\u10d0. \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da\u10d0\u10d3 \u10d5\u10d4\u10e0 \u10d5\u10d8\u10e2\u10e7\u10dd\u10d3\u10d8, \u10e0\u10dd\u10db \u10d0\u10ee\u10da\u10d0 \u10d1\u10d4\u10d5\u10e0\u10d0\u10d3 \u10ec\u10d8\u10dc \u10d5\u10d0\u10e0\u10d7, \u10d5\u10d8\u10d3\u10e0\u10d4 \u10d0\u10d3\u10e0\u10d4. \u10d2\u10d0\u10d0\u10e9\u10dc\u10d8\u10d0 \u10d2\u10e3\u10dc\u10d3\u10e1 \u10d3\u10d0 \u10d2\u10d0\u10d0\u10e9\u10dc\u10d8\u10d0 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10e1. \u10ef\u10d0\u10db\u10e8\u10d8 &#8211; \u10e0\u10d0\u10e6\u10d0\u10ea \u10d9\u10dd\u10db\u10de\u10dd\u10dc\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10db\u10d0 \u10db\u10dd\u10d8\u10db\u10d0\u10e2\u10d0, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10e1\u10d8\u10d7\u10d0\u10db\u10d0\u10db\u10d4\u10db, \u10db\u10d4 \u10d7\u10e3 \u10db\u10d9\u10d8\u10d7\u10ee\u10d0\u10d5, \u10ea\u10dd\u10e2\u10d0\u10d7\u10d8 \u10d8\u10d9\u10da\u10dd.<\/p>\n\n\n\n<p><strong><\/strong><strong>\u10e0\u10d0 \u10d8\u10e7\u10dd \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10e0\u10d0\u10db, \u10e0\u10d0\u10ea <\/strong><strong>\u10d2\u10d0\u10e1\u10e3\u10da \u10ec\u10da\u10d4\u10d1\u10e8\u10d8 Spotlight-\u10d8\u10e1\u10d2\u10d0\u10dc <\/strong><strong>\u10db\u10d8\u10d8\u10e6\u10d4\u10d7?<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u10e7\u10d5\u10d4\u10da\u10d0 \u10ec\u10d4\u10da\u10e1 \u10d5\u10d4\u10e0 \u10d5\u10d4\u10e1\u10ec\u10e0\u10d4\u10d1\u10dd\u10d3\u10d8, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc\u10d0\u10ea \u10db\u10dd\u10d2\u10d4\u10ee\u10e1\u10d4\u10dc\u10d4\u10d1\u10d0\u10d7, \u10e0\u10d7\u10e3\u10da\u10d8\u10d0 \u10d1\u10d8\u10da\u10d4\u10d7\u10d8\u10e1 \u10e8\u10d4\u10eb\u10d4\u10dc\u10d8\u10e1 \u10db\u10dd\u10e1\u10ec\u10e0\u10d4\u10d1\u10d0 \ud83d\ude42 \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10d5\u10d4\u10e1\u10ec\u10e0\u10d4\u10d1\u10dd\u10d3\u10d8 (\u10d0\u10dc \u10e8\u10d4\u10db\u10d3\u10d2\u10dd\u10db \u10d3\u10d0\u10d3\u10d4\u10d1\u10e3\u10da \u10d5\u10d8\u10d3\u10d4\u10dd\u10d4\u10d1\u10e1 \u10d5\u10e3\u10e7\u10e3\u10e0\u10d4\u10d1\u10d3\u10d8), \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d8\u10e7\u10dd \u10db\u10dd\u10e3\u10da\u10dd\u10d3\u10dc\u10d4\u10da\u10d0\u10d3 \u10d2\u10e3\u10da\u10ec\u10e0\u10e4\u10d4\u10da\u10d8 \u10d3\u10d0 \u10d3\u10d0\u10db\u10d0\u10e4\u10d8\u10e5\u10e0\u10d4\u10d1\u10d4\u10da\u10d8 \u10d2\u10d0\u10db\u10dd\u10e1\u10d5\u10da\u10d4\u10d1\u10d8.&nbsp;<\/p>\n\n\n\n<p><strong><\/strong><strong>\u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0\u10d7 \u10e9\u10d0\u10db\u10dd\u10d7\u10d5\u10d0\u10da\u10dd\u10d7 3 \u10db\u10d8\u10d6\u10d4\u10d6\u10d8, \u10e0\u10d0\u10e2\u10dd\u10db \u10e3\u10dc\u10d3\u10d0 \u10d3\u10d0\u10d4\u10e1\u10ec\u10e0\u10dd\u10dc \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d4\u10e0\u10d4\u10d1\u10d8 \u10d0<\/strong><strong>\u10dc\/<\/strong><strong>\u10d3\u10d0 \u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10e3\u10da\u10d8 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db<\/strong><strong>\u10dd<\/strong><strong>\u10db\u10d0\u10d3\u10d2\u10d4\u10dc\u10da\u10d4\u10d1\u10d8 \u10ec\u10da\u10d4\u10d5\u10d0\u10dc\u10d3\u10d4\u10da <\/strong><strong>Spotlight-\u10e1<\/strong><strong>?<\/strong><\/p>\n\n\n\n<p>\u10d8\u10db\u10d8\u10e2\u10dd\u10db, \u10e0\u10dd\u10db \u10db\u10d8\u10d8\u10e6\u10dd\u10dc \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d0 \u10d3\u10d0 \u10d8\u10e5\u10d5\u10d4 \u10d2\u10d0\u10dc\u10d8\u10ee\u10d8\u10da\u10dd\u10dc \u10e1\u10de\u10d8\u10d9\u10d4\u10e0\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10ec\u10d0\u10db\u10dd\u10ec\u10d4\u10e3\u10da\u10d8 \u10d7\u10d4\u10db\u10d4\u10d1\u10d8. \u10d7\u10e3\u10db\u10ea\u10d0, \u10db\u10d0\u10d8\u10dc\u10ea, \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0, \u10d8\u10e7\u10dd \u10d3\u10d8\u10d3\u10d8 \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10e3\u10da\u10d8 \u10db\u10dd\u10d5\u10da\u10d4\u10dc\u10d8\u10e1 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8.<\/p>\n\n\n\n<p><em>2013 \u10ec\u10da\u10d8\u10d3\u10d0\u10dc, Spotlight-\u10d8\u10e1 \u10d2\u10d4\u10dc\u10d4\u10e0\u10d0\u10da\u10e3\u10e0\u10d8 \u10e1\u10de\u10dd\u10dc\u10e1\u10dd\u10e0\u10d8\u10d0 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8.&nbsp; \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d0 \u10d3\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10d4\u10d1\u10e3\u10da \u10de\u10d8\u10e0\u10d4\u10d1\u10e1 \u10d0\u10eb\u10da\u10d4\u10d5\u10e1 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d0\u10e1, \u10d3\u10d0\u10d4\u10e1\u10ec\u10e0\u10dd\u10dc \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d3\u10d0\u10e0\u10d2\u10d8\u10e1 \u10e1\u10de\u10d4\u10ea\u10d8\u10d0\u10da\u10d8\u10e1\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e1\u10d5\u10da\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 \u10d5\u10dd\u10e0\u10e5\u10e8\u10dd\u10de\u10d4\u10d1\u10e1, \u10d2\u10d0\u10d8\u10d2\u10dd\u10dc \u10db\u10d4\u10e2\u10d8 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d8\u10e1 \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0 \u10d3\u10d0\u10d0\u10db\u10e7\u10d0\u10e0\u10dd\u10dc \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10d8. <\/em><em><\/em><\/p>\n\n\n\n<p><em>\u10d7\u10d0\u10d5\u10d3\u10d0\u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d0\u10d3, \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e4\u10dd\u10d9\u10e3\u10e1\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10dd \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d0 \u10d8\u10e7\u10dd, 2017 \u10ec\u10da\u10d8\u10d3\u10d0\u10dc, \u10e1\u10e4\u10d4\u10e0\u10dd\u10e1 \u10d6\u10e0\u10d3\u10d0\u10e1\u10d7\u10d0\u10dc \u10d4\u10e0\u10d7\u10d0\u10d3, \u10d3\u10d0\u10d4\u10db\u10d0\u10e2\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1, \u10e1\u10e2\u10d0\u10e0\u10e2\u10d0\u10de\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0 \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d0.<\/em><em><\/em><\/p>\n\n\n\n<p><em>\u10d0\u10db \u10d3\u10e0\u10dd\u10db\u10d3\u10d4 Spotlight-\u10d6\u10d4<\/em> <em>&nbsp;120-\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8 \u10e1\u10de\u10d8\u10d9\u10d4\u10e0\u10d8 \u10ec\u10d0\u10e0\u10e1\u10d3\u10d2\u10d0, \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d0\u10e1 \u10d3\u10d0\u10d4\u10e1\u10ec\u10e0\u10dd 10 000-\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d8, \u10ee\u10dd\u10da\u10dd \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10e5\u10e1\u10d4\u10da\u10e8\u10d8 \u10d5\u10d8\u10d3\u10d4\u10dd\u10d4\u10d1\u10e1 \u10e3\u10e7\u10e3\u10e0\u10d4\u10e1 15 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d6\u10d4 \u10db\u10d4\u10e2\u10ef\u10d4\u10e0. \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d4\u10e2\u10d0\u10da\u10e3\u10e0\u10d8 \u10d2\u10d4\u10d2\u10db\u10d8\u10e1 \u10dc\u10d0\u10ee\u10d5\u10d0 \u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0\u10d7 \u10d5\u10d4\u10d1\u10d2\u10d5\u10d4\u10e0\u10d3\u10d6\u10d4: <\/em><a href=\"https:\/\/spotlight.ge\/agenda\/\" target=\"_blank\" rel=\"noopener\"><em>Spotlight.ge<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u10d2\u10d0\u10d8\u10d2\u10d4, \u10e0\u10d0\u10e1 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1 \u10db\u10d4\u10db\u10d9\u10d5\u10d8\u10d3\u10e0\u10d4\u10dd\u10d1\u10d0 \u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10e3\u10da \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d0\u10e8\u10d8 \u10d4\u10d9\u10d0 \u10e7\u10d8\u10e4\u10d8\u10d0\u10dc\u10d8\u10e1 \u10ee\u10d4\u10d3\u10d5\u10d8\u10d7. Spotlight-\u10d8\u10e1 \u10d8\u10dc\u10e2\u10d4\u10e0\u10d5\u10d8\u10e3\u10e8\u10d8 \u10d8\u10e1 \u10d2\u10d8\u10d6\u10d8\u10d0\u10e0\u10d4\u10d1\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d0\u10e1 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8 \u10d3\u10d0 \u10e0\u10d0\u10e2\u10dd\u10db \u10e3\u10dc\u10d3\u10d0 \u10d3\u10d0\u10d4\u10e1\u10ec\u10e0\u10dd \u10d8\u10e3\u10d1\u10d8\u10da\u10d4\u10e1.","protected":false},"author":1,"featured_media":30164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1307,1405],"tags":[593,602,857,1040,1332],"class_list":["post-30163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovaciebi-da-startapebi","category-biznes-gonisdziebebi","tag-ghonisdziebebi","tag-teqnologiebi","tag-spotlight","tag-marketingi","tag-biznes-ghonisdziebebi"],"acf":[],"_links":{"self":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts\/30163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/comments?post=30163"}],"version-history":[{"count":4,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts\/30163\/revisions"}],"predecessor-version":[{"id":41568,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts\/30163\/revisions\/41568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/media\/30164"}],"wp:attachment":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/media?parent=30163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/categories?post=30163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/tags?post=30163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}