{"id":30584,"date":"2024-01-31T11:23:10","date_gmt":"2024-01-31T07:23:10","guid":{"rendered":"https:\/\/bankofgeorgia.ge\/blog\/siakhleebi\/ratom-unda-ganaxorcielo-investicia-socialur-mediashi\/"},"modified":"2026-01-28T13:56:25","modified_gmt":"2026-01-28T09:56:25","slug":"ratom-unda-ganaxorcielo-investicia-socialur-mediashi","status":"publish","type":"post","link":"https:\/\/bankofgeorgia.ge\/blog\/ganatleba\/finansuri-ganatleba\/ratom-unda-ganaxorcielo-investicia-socialur-mediashi\/","title":{"rendered":"\u10e0\u10d0\u10e2\u10dd\u10db \u10e3\u10dc\u10d3\u10d0 \u10d2\u10d0\u10dc\u10d0\u10ee\u10dd\u10e0\u10ea\u10d8\u10d4\u10da\u10dd \u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10d8\u10ea\u10d8\u10d0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10db\u10d4\u10d3\u10d8\u10d0\u10e8\u10d8"},"content":{"rendered":"\n<p>\u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 XXI \u10e1\u10d0\u10e3\u10d9\u10e3\u10dc\u10d8\u10e1 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\u10d5\u10d8\u10d3\u10e0\u10d4 \u10d4\u10e1 \u10d4\u10e0\u10d7\u10d8 \u10e8\u10d4\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7 \u10e9\u10d0\u10dc\u10e1. \u10d0\u10db\u10d8\u10e1\u10d0\u10d7\u10d5\u10d8\u10e1 \u10db\u10dd\u10d1\u10d8\u10da\u10d1\u10d0\u10dc\u10d9\u10e8\u10d8, \u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10d8\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10d3\u10e3\u10da\u10e8\u10d8 \u10e1\u10d0\u10e1\u10e3\u10e0\u10d5\u10d4\u10da\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10d0\u10e0\u10e9\u10d4\u10d5\u10d0 \u10d3\u10d0 \u10dd\u10e0 \u10e6\u10d8\u10da\u10d0\u10d9\u10d6\u10d4 \u10d7\u10d8\u10d7\u10d8\u10e1 \u10d3\u10d0\u10ed\u10d4\u10e0\u10d0\u10d0 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd.<\/p>\n\n\n\n<p>\u10ea\u10ee\u10d0\u10d3\u10d8\u10d0, \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 Meta-\u10e1 \u10d0\u10e0 \u10db\u10dd\u10d8\u10ea\u10d0\u10d5\u10e1 \u10d0\u10db \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10e1\u10ee\u10d5\u10d0 \u10db\u10dd\u10d7\u10d0\u10db\u10d0\u10e8\u10d4\u10d4\u10d1\u10d8\u10ea \u10d0\u10e0\u10d8\u10d0\u10dc, \u10db\u10d0\u10d7 \u10e8\u10dd\u10e0\u10d8\u10e1\u10d0\u10d0 Google-\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0\u10d3 \u10e1\u10d0\u10eb\u10d8\u10d4\u10d1\u10dd \u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d0\u10e1 \u10d3\u10d0 \u10e0\u10d8\u10d2\u10d8\u10d7 \u10db\u10d4\u10dd\u10e0\u10d4 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10de\u10dd\u10de\u10e3\u10da\u10d0\u10e0\u10e3\u10da \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0\u10e1, YouTube-\u10e1 \u10e4\u10da\u10dd\u10d1\u10e1. \u10e0\u10d0\u10ea \u10d0\u10e0 \u10e3\u10dc\u10d3\u10d0 \u10e3\u10ea\u10dc\u10d0\u10e3\u10e0\u10d8 \u10d8\u10e7\u10dd\u10e1, Google-\u10d8\u10e1 \u10e8\u10d4\u10db\u10dd\u10e1\u10d5\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10e8\u10d8 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d7\u10d0\u10d5\u10e1\u10d4\u10d1\u10d0\u10d6\u10d4 \u10db\u10dd\u10d3\u10d8\u10e1, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10d8\u10db \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d7\u10d0\u10ea \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 Google-\u10e1 \u10d0\u10ec\u10d5\u10d3\u10d8\u10d0\u10dc, \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10d6\u10d4 \u10e7\u10d8\u10d3\u10d8\u10e1. \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d4\u10e1 \u10ee\u10e1\u10dc\u10d8\u10e1 \u10d8\u10db \u10e4\u10d4\u10dc\u10dd\u10db\u10d4\u10dc\u10e1, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10ee\u10d5\u10d3\u10d4\u10d1\u10d0 \u10ee\u10e3\u10d7\u10d8 \u10ec\u10e3\u10d7\u10d8\u10e1 \u10ec\u10d8\u10dc \u201e\u10d3\u10d0\u10d2\u10e3\u10d2\u10da\u10e3\u10da\u10d8\u201c \u10dc\u10d8\u10d5\u10d7\u10d8 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 Facebook-\u10d8\u10e1\u10d0 \u10d3\u10d0 Instagram-\u10d8\u10e1 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10d8\u10e1 \u10e9\u10d0\u10db\u10dd\u10dc\u10d0\u10d7\u10d5\u10d0\u10da\u10e8\u10d8.<\/p>\n\n\n\n<p>Google-\u10d8\u10e1\u10d0 \u10d3\u10d0 Meta-\u10e1 \u10e1\u10d8\u10db\u10d1\u10d8\u10dd\u10d6\u10d8 \u10d9\u10d0\u10ea\u10dd\u10d1\u10e0\u10d8\u10dd\u10d1\u10d8\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0\u10e8\u10d8 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d8\u10d0, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10d0\u10db \u10d7\u10d0\u10dc\u10d0\u10db\u10e8\u10e0\u10dd\u10db\u10da\u10dd\u10d1\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d0\u10d3 Google-\u10d8\u10e1 \u10db\u10e8\u10dd\u10d1\u10d4\u10da\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1, Alphabet-\u10d8\u10e1 \u10d9\u10d0\u10de\u10d8\u10e2\u10d0\u10da\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0\u10db $1.84 \u10e2\u10e0\u10d8\u10da\u10d8\u10dd\u10dc\u10e1 \u10db\u10d8\u10d0\u10e6\u10ec\u10d8\u10d0. \u10e3\u10dc\u10d3\u10d0 \u10d0\u10e6\u10d8\u10dc\u10d8\u10e8\u10dc\u10dd\u10e1, \u10e0\u10dd\u10db \u10d2\u10d0\u10e1\u10e3\u10da\u10d8 \u10d4\u10e0\u10d7\u10d8 \u10ec\u10d4\u10da\u10d8\u10ec\u10d0\u10d3\u10d8 Google-\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1\u10d0\u10ea \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d8 \u10d8\u10e7\u10dd \u10d3\u10d0 \u10db\u10d8\u10e1\u10d8 \u10d0\u10e5\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0 \u10d1\u10d8\u10e0\u10df\u10d0\u10d6\u10d4 46%-\u10d8\u10d7 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Meta-\u10e1\u10d0 \u10d3\u10d0 Google-\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d3\u10d0, \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10e1\u10ee\u10d5\u10d0 \u10db\u10e1\u10ee\u10d5\u10d8\u10da\u10d8 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10e3\u10e0\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d8\u10ea \u10d0\u10e5\u10e2\u10d8\u10e3\u10e0\u10dd\u10d1\u10d4\u10dc, \u10db\u10d0\u10d7 \u10e8\u10dd\u10e0\u10d8\u10e1\u10d0\u10d0: ByteDance-\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10da\u10d8 \u10d2\u10d0\u10e1\u10d0\u10e0\u10d7\u10dd\u10d1\u10d8 \u10d0\u10de\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0 TikTok-\u10d8; Tencent-\u10d8\u10e1 WeChat-\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d0\u10d6\u10d8\u10e3\u10e0 \u10e1\u10d0\u10db\u10e7\u10d0\u10e0\u10dd\u10e8\u10d8 \u10e3\u10de\u10d8\u10e0\u10dd\u10d1\u10dd \u10da\u10d8\u10d3\u10d4\u10e0\u10d8\u10d0; \u10d8\u10da\u10dd\u10dc \u10db\u10d0\u10e1\u10d9\u10d8\u10e1 \u10db\u10e4\u10da\u10dd\u10d1\u10d4\u10da\u10dd\u10d1\u10d0\u10e8\u10d8 \u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 X\/Twitter-\u10d8 \u10d3\u10d0 Snapchat-\u10d8.<\/p>\n\n\n\n<p>\u10d2\u10d0\u10e0\u10d3\u10d0 \u10d0\u10db\u10d8\u10e1\u10d0, \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10e3\u10da\u10d8 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10d8 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10da\u10d8\u10d3\u10d4\u10e0\u10d8 LinkedIn-\u10d8\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10e3\u10db\u10e1\u10ee\u10d5\u10d8\u10da\u10d4\u10e1\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 Microsoft-\u10d8 \u10e4\u10da\u10dd\u10d1\u10e1.<\/p>\n\n\n\n<p>\u10d2\u10d0\u10e1\u10d0\u10e0\u10d7\u10dd\u10d1\u10d8, \u10e8\u10d4\u10db\u10d4\u10ea\u10dc\u10d4\u10d1\u10d8\u10d7\u10d8 \u10d7\u10e3 \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10e3\u10da\u10d8 \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d3\u10d0, \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10d0\u10e5\u10e2\u10d8\u10e3\u10e0\u10d0\u10d3 \u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10d4\u10dc \u10d2\u10d0\u10ea\u10dc\u10dd\u10d1\u10d8\u10e1 \u10d0\u10de\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d4\u10d1\u10e1\u10d0\u10ea, \u10d0\u10db \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d8\u10d7 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10e3\u10db\u10e1\u10ee\u10d5\u10d8\u10da\u10d4\u10e1\u10d8 \u10db\u10dd\u10d7\u10d0\u10db\u10d0\u10e8\u10d4 Match Group-\u10d8\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d0\u10d7\u10d0\u10db\u10d3\u10d4 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0\u10e1 \u10d0\u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1, \u10db\u10d0\u10d7 \u10e8\u10dd\u10e0\u10d8\u10e1, Tinder-\u10e1\u10d0 \u10d3\u10d0 Hinge-\u10e1.<\/p>\n\n\n\n<p>\u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10d0\u10e1\u10d4\u10d7\u10d8 \u10db\u10e0\u10d0\u10d5\u10d0\u10da\u10e4\u10d4\u10e0\u10dd\u10d5\u10dc\u10d4\u10d1\u10d0 \u10d8\u10db\u10d0\u10d6\u10d4 \u10db\u10d8\u10e3\u10d7\u10d8\u10d7\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db \u10e1\u10d0\u10d6\u10dd\u10d2\u10d0\u10d3\u10dd\u10d4\u10d1\u10d8\u10e1 \u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10d8 \u10d0\u10db \u10e2\u10d8\u10de\u10d8\u10e1 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\u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10e8\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10d2\u10d0\u10e2\u10d0\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10e7\u10dd\u10d5\u10d4\u10da\u10d8 \u10ec\u10d0\u10db\u10d8 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d3\u10d0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7\u10d8 \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10da\u10d8\u10e1 \u10db\u10d8\u10e6\u10d4\u10d1\u10d0\u10e1 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1, \u10d0\u10db \u10db\u10dd\u10ea\u10d4\u10db\u10e3\u10da\u10dd\u10d1\u10d8\u10d7 \u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10da\u10d8\u10e1 \u10db\u10d8\u10e6\u10d4\u10d1\u10d0 \u10d9\u10d8 \u10db\u10dd\u10d1\u10d8\u10da\u10d1\u10d0\u10dc\u10d9\u10d8\u10d7 \u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d0\u10d3\u10d0\u10d0 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