{"id":31579,"date":"2024-06-18T11:46:13","date_gmt":"2024-06-18T07:46:13","guid":{"rendered":"https:\/\/bankofgeorgia.ge\/blog\/siakhleebi\/5-ram-rac-yvelaze-did-marteq-festivalze-touch-point-ze-gaviget\/"},"modified":"2026-01-27T19:22:39","modified_gmt":"2026-01-27T15:22:39","slug":"5-ram-rac-yvelaze-did-marteq-festivalze-touch-point-ze-gaviget","status":"publish","type":"post","link":"https:\/\/bankofgeorgia.ge\/blog\/biznesi\/inovaciebi-da-startapebi\/5-ram-rac-yvelaze-did-marteq-festivalze-touch-point-ze-gaviget\/","title":{"rendered":"Touch.Point: 5 \u10d8\u10dc\u10e1\u10d0\u10d8\u10d7\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1\u10d0 \u10d3\u10d0 AI \u10db\u10dd\u10db\u10d0\u10d5\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1"},"content":{"rendered":"\n<p>\u201e\u10d8\u10d7\u10d0\u10db\u10d0\u10e8\u10d4 \u10ef\u10e3\u10dc\u10d2\u10da\u10d4\u10d1\u10e8\u10d8 \u10d3\u10d0 \u10d0\u10e0\u10d0 \u10d6\u10dd\u10dd\u10de\u10d0\u10e0\u10d9\u10e8\u10d8\u201d &#8211; \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db \u10d2\u10d6\u10d0\u10d5\u10dc\u10d8\u10da\u10d8\u10d7 \u10d3\u10d0\u10d2\u10d5\u10d0\u10db\u10d0\u10ee\u10e1\u10dd\u10d5\u10e0\u10d0 \u10d7\u10d0\u10d5\u10d8 Touch.Point-\u10d6\u10d4, \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3 \u10db\u10d0\u10e0\u10e2\u10d4\u10e5 \u10e4\u10d4\u10e1\u10e2\u10d8\u10d5\u10d0\u10da\u10d6\u10d4, \u10d2\u10d0\u10d1\u10e0\u10d8\u10d4\u10da\u10d0 \u10e2\u10d4\u10ee\u10d4\u10d8\u10e0\u10d0\u10db, DAVID Agency-\u10d8\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da\u10db\u10d0 \u10d3\u10d8\u10e0\u10d4\u10e5\u10e2\u10dd\u10e0\u10db\u10d0. \u10db\u10d8\u10e1\u10d8 \u10d2\u10d0\u10db\u10dd\u10e1\u10d5\u10da\u10d4\u10d1\u10d8 \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10db\u10d7\u10d0\u10d5\u10d0\u10e0 \u10e1\u10ea\u10d4\u10dc\u10d0\u10d6\u10d4, \u10d8\u10e1\u10d4 \u10de\u10d0\u10dc\u10d4\u10da\u10e3\u10e0 \u10d3\u10d8\u10e1\u10d9\u10e3\u10e1\u10d8\u10d0\u10d6\u10d4, \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e5\u10e1\u10d8\u10db\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0\u10e1, \u10d8\u10d3\u10d4\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e3\u10d6\u10e6\u10e3\u10d3\u10d0\u10d5\u10d0\u10d3 \u10d2\u10d0\u10db\u10dd\u10ee\u10d0\u10e2\u10d5\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10e8\u10d4\u10e3\u10e9\u10d4\u10e0\u10d4\u10d1\u10da\u10dd\u10d1\u10d0\u10e1 \u10d4\u10ee\u10d4\u10d1\u10dd\u10d3\u10d0 &#8211; \u10d4\u10e1 \u10d8\u10e7\u10dd \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d8\u10d3\u10d4\u10d0\u10ea. \u10d7\u10e3\u10db\u10ea\u10d0, \u10d2\u10d0\u10d1\u10e0\u10d8\u10d4\u10da\u10d0 \u10d0\u10e0 \u10e7\u10dd\u10e4\u10d8\u10da\u10d0 \u10d4\u10e0\u10d7\u10d0\u10d3\u10d4\u10e0\u10d7\u10d8 \u10e1\u10de\u10d8\u10d9\u10d4\u10e0\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10db\u10d0\u10ea \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0 \u10d2\u10d0\u10db\u10dd\u10e0\u10e9\u10d4\u10e3\u10da\u10d8 \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10d8\u10d7\u10d0 \u10d7\u10e3 \u10d8\u10d3\u10d4\u10d4\u10d1\u10d8\u10d7 \u10e8\u10d7\u10d0\u10d0\u10d2\u10dd\u10dc\u10d0. Touch.Point-\u10d6\u10d4 \u10d2\u10d0\u10db\u10dd\u10db\u10e1\u10d5\u10da\u10d4\u10da\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10d8\u10e7\u10d5\u10dc\u10d4\u10dc \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e1\u10de\u10d4\u10ea\u10d8\u10d0\u10da\u10d8\u10e1\u10e2\u10d4\u10d1\u10d8 Google-\u10d3\u10d0\u10dc, Spotify-\u10d3\u10d0\u10dc, Volvo Cars-\u10d3\u10d0\u10dc, Tbilisi School of Communication-\u10d3\u10d0\u10dc \u10d3\u10d0 \u10e1\u10ee\u10d5\u10d0 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10d7\u10e3 \u10d0\u10d3\u10d2\u10d8\u10da\u10dd\u10d1\u10e0\u10d8\u10d5\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10d3\u10d0\u10dc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/03\/sall8054-scaled.jpg\" alt=\"\" class=\"wp-image-24063\"\/><\/figure>\n\n\n\n<p>\u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10ee\u10d0\u10e0\u10d3\u10d0\u10db\u10ed\u10d4\u10e0\u10d8 \u10d8\u10e7\u10dd \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8. \u10d0\u10db \u10d1\u10da\u10dd\u10d2\u10e8\u10d8 \u10d9\u10d8 \u10d2\u10d8\u10d0\u10db\u10d1\u10dd\u10d1\u10d7 \u10ee\u10e3\u10d7 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc \u10d0\u10db\u10d1\u10d0\u10d5\u10d6\u10d4 Touch.Point-\u10d3\u10d0\u10dc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201e\u10ec\u10da\u10d4\u10d1\u10d8\u10e1 \u10ec\u10d8\u10dc \u10d5\u10d4\u10e0\u10d0\u10d5\u10d8\u10dc \u10ec\u10d0\u10e0\u10db\u10dd\u10d8\u10d3\u10d2\u10d4\u10dc\u10d3\u10d0, \u10e0\u10dd\u10db \u10d3\u10e6\u10d4\u10e1 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10ed\u10e3\u10e0\u10ed\u10d4\u10da\u10e1 \u10d3\u10d0\u10e0\u10d4\u10ea\u10ee\u10d0\u10d5\u10d3\u10dc\u10d4\u10dc, \u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10e3\u10e0\u10d8 \u10d8\u10dc\u10e2\u10d4\u10da\u10d4\u10e5\u10e2\u10d8 \u10d9\u10d8 \u10da\u10d4\u10e5\u10e1\u10d4\u10d1\u10e1 \u10d3\u10d0\u10ec\u10d4\u10e0\u10d3\u10d0\u201c, &#8211; \u10d6\u10d8\u10d5 \u10db\u10d4\u10d8\u10e0\u10d8<\/strong><\/h2>\n\n\n\n<p>\u10d6\u10d8\u10d5 \u10db\u10d4\u10d8\u10e0\u10d8&nbsp; \u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10d5\u10d8\u10e1, \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d9\u10dd\u10dc\u10e1\u10e3\u10da\u10e2\u10d0\u10dc\u10e2\u10d8\u10d0. \u10db\u10d8\u10e1 \u10e1\u10d0\u10db\u10e3\u10e8\u10d0\u10dd \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10e8\u10d8 \u10d8\u10de\u10dd\u10d5\u10d8\u10d7 \u10d8\u10e1\u10d4\u10d7 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d4\u10d1\u10d8\u10ea\u10d0\u10d0 Google, PepsiCo, McCann \u10d3\u10d0 \u10e1\u10ee\u10d5\u10d4\u10d1\u10d8. \u10db\u10d0\u10dc \u10e4\u10d4\u10e1\u10e2\u10d8\u10d5\u10d0\u10da\u10d6\u10d4 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10e1\u10ea\u10d4\u10dc\u10d8\u10d3\u10d0\u10dc\u10d0\u10ea \u10d2\u10d0\u10e3\u10d6\u10d8\u10d0\u10e0\u10d0 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1, \u10e9\u10d0\u10d0\u10e2\u10d0\u10e0\u10d0 \u10d5\u10dd\u10e0\u10d9\u10e8\u10dd\u10de\u10d8 \u10d3\u10d0 \u10de\u10d0\u10dc\u10d4\u10da\u10e3\u10e0 \u10d3\u10d8\u10e1\u10d9\u10e3\u10e1\u10d8\u10d0\u10e8\u10d8\u10ea \u10db\u10d8\u10d8\u10e6\u10dd \u10db\u10dd\u10dc\u10d0\u10ec\u10d8\u10da\u10d4\u10dd\u10d1\u10d0. \u10db\u10d8\u10e1\u10d8 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10e1\u10d0\u10e1\u10d0\u10e3\u10d1\u10e0\u10dd \u10d7\u10d4\u10db\u10d0 Gen AI \u10d8\u10e7\u10dd.<\/p>\n\n\n\n<p>\u201e\u10d3\u10e6\u10d4\u10e1 \u10dc\u10d4\u10d1\u10d8\u10e1\u10db\u10d8\u10d4\u10e0\u10d8 \u10e1\u10d0\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10e0\u10d8\u10d5\u10d8 \u10d3\u10d0\u10d5\u10d0\u10da\u10d4\u10d1\u10d0 AI \u10d3\u10d0\u10d5\u10d0\u10da\u10d4\u10d1\u10d0\u10d0 \u10d3\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0 \u10ef\u10d4\u10e0\u10d6\u10d4, \u10e0\u10dd\u10ea\u10d0 \u10da\u10d4\u10de\u10e2\u10dd\u10de\u10e1 \u10d2\u10d0\u10ee\u10e1\u10dc\u10d8, \u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10e3\u10e0\u10d8 \u10d8\u10dc\u10e2\u10d4\u10da\u10d4\u10e5\u10e2\u10d8 \u10d3\u10d0\u10d2\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0. \u10db\u10d8\u10e1\u10d8 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d8\u10d7\u10d0\u10d0 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10d4\u10da\u10d8, \u10d0\u10e0\u10d0\u10e4\u10e0\u10d8\u10d3\u10d0\u10dc \u10e8\u10d4\u10e5\u10db\u10dc\u10d0 \u10e1\u10d0\u10e5\u10db\u10d8\u10e1 80% \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10ec\u10d0\u10db\u10e8\u10d8\u201c, &#8211; \u10d7\u10e5\u10d5\u10d0 \u10d6\u10d8\u10d5 \u10db\u10d4\u10d8\u10e0\u10d8\u10db.<\/p>\n\n\n\n<p>\u10db\u10d8\u10e1\u10d8 \u10d7\u10e5\u10db\u10d8\u10d7, \u10db\u10dd\u10db\u10d0\u10d5\u10da\u10d8\u10e1 \u10ec\u10d8\u10dc\u10d0\u10e1\u10ec\u10d0\u10e0\u10db\u10d4\u10e2\u10e7\u10d5\u10d4\u10da\u10d4\u10d1\u10d0 \u10e8\u10d4\u10e3\u10eb\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10d3\u10d0 \u10d3\u10d0\u10e0\u10d1\u10d0\u10d6\u10e8\u10d8 \u10db\u10e1\u10ee\u10d3\u10dd\u10db\u10d8 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10d3\u10d0\u10dc \u10ec\u10da\u10d4\u10d1\u10d8\u10e1 \u10ec\u10d8\u10dc \u10d5\u10d4\u10e0\u10d0\u10d5\u10d8\u10dc \u10d8\u10e2\u10e7\u10dd\u10d3\u10d0, \u10e0\u10dd\u10db \u10d3\u10e6\u10d4\u10e1 \u10e9\u10d5\u10d4\u10dc \u10ed\u10e3\u10e0\u10ed\u10d4\u10da\u10e1 \u10d3\u10d0\u10d5\u10e0\u10d4\u10ea\u10ee\u10d0\u10d5\u10d3\u10d8\u10d7, \u10db\u10d0\u10e8\u10d8\u10dc, \u10e0\u10dd\u10ea\u10d0 \u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10e3\u10e0\u10d8 \u10d8\u10dc\u10e2\u10d4\u10da\u10d4\u10e5\u10e2\u10d8 \u10e3\u10da\u10d0\u10db\u10d0\u10d6\u10d4\u10e1 \u10da\u10d4\u10e5\u10e1\u10d4\u10d1\u10e1 \u10d3\u10d0\u10ec\u10d4\u10e0\u10d3\u10d0 \u10d3\u10d0 \u10e8\u10d4\u10e1\u10d0\u10dc\u10d8\u10e8\u10dc\u10d0\u10d5 \u10dc\u10d0\u10ee\u10d0\u10e2\u10d4\u10d1\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10d3\u10d0. \u10d4\u10e1 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10d8 \u10d9\u10d8 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d3\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10ec\u10d8\u10dc \u10db\u10d8\u10d3\u10d8\u10e1, \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10db\u10d0 \u10d9\u10d8 \u10db\u10d0\u10e1 \u10e4\u10d4\u10ee\u10d8 \u10e3\u10dc\u10d3\u10d0 \u10d0\u10e3\u10ec\u10e7\u10dd\u10dc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/03\/img_1096-scaled.jpg\" alt=\"\" class=\"wp-image-24064\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201c\u10e0\u10dd\u10ea\u10d0 \u10e0\u10d0\u10d8\u10db\u10d4\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8 \u10d3\u10d0 \u10db\u10d8\u10ee\u10d5\u10d3\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db \u10db\u10e3\u10e8\u10d0\u10dd\u10d1\u10e1, \u10d0\u10e0 \u10e1\u10ea\u10d0\u10d3\u10dd \u10db\u10d8\u10e1\u10d8 \u201e\u10e8\u10d4\u10d9\u10d4\u10d7\u10d4\u10d1\u10d0\u201c \u2013 \u10da\u10e3\u10d8\u10d6\u10d0 \u10e4\u10d4\u10e0\u10d2\u10d8\u10e3\u10e1\u10dd\u10dc\u10d8<\/strong><\/h2>\n\n\n\n<p>Spotify-\u10d8\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d8 \u10ee\u10d4\u10da\u10db\u10eb\u10e6\u10d5\u10d0\u10dc\u10d4\u10da\u10db\u10d0, \u10da\u10e3\u10d8\u10d6\u10d0 \u10e4\u10d4\u10e0\u10d2\u10d8\u10e3\u10e1\u10dd\u10dc\u10db\u10d0 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1 \u10d2\u10d0\u10e3\u10d6\u10d8\u10d0\u10e0\u10d0, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10db\u10e3\u10e8\u10d0\u10dd\u10d1\u10e1 \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d8 \u10d2\u10e3\u10dc\u10d3\u10d8 \u10d8\u10e1\u10d4\u10d7 \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10e3\u10e0 \u10d4\u10d9\u10dd\u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d0\u10d6\u10d4, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 Spotify &#8211; \u10db\u10e3\u10e1\u10d8\u10d9\u10d0\u10da\u10e3\u10e0\u10d8 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10dd\u10e0 \u10db\u10ee\u10d0\u10e0\u10d4\u10e1 &#8211; \u10db\u10e1\u10db\u10d4\u10dc\u10d4\u10da\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 \u10d0\u10e0\u10e2\u10d8\u10e1\u10e2\u10d4\u10d1\u10e1 \u10d4\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d0. \u10da\u10e3\u10d8\u10d6\u10d0\u10db Spotify Wrapped-\u10d8\u10e1 \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d6\u10d4 \u10e3\u10d0\u10db\u10d1\u10dd \u10d3\u10d0\u10db\u10e1\u10ec\u10e0\u10d4\u10d4\u10d1\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d8\u10e5\u10db\u10dc\u10d4\u10d1\u10d0 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10e2\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8 Spotify-\u10e8\u10d8 \u10d3\u10d0 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d0\u10ee\u10d4\u10e0\u10ee\u10d4\u10d1\u10e1 \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 \u10e1\u10d0\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10dd \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10da\u10dd\u10d9\u10d0\u10da\u10d8\u10d6\u10d4\u10d1\u10d0\u10e1 \u10d8\u10e1\u10d4\u10d7 \u10d1\u10d0\u10d6\u10e0\u10d4\u10d1\u10d6\u10d4, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd.<\/p>\n\n\n\n<p>\u201e\u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10e3\u10e8\u10d5\u10d4\u10d1\u10d4\u10dc \u10d8\u10db \u10e8\u10d4\u10ea\u10d3\u10dd\u10db\u10d0\u10e1, \u10e0\u10dd\u10db \u10ec\u10da\u10d8\u10d3\u10d0\u10dc \u10ec\u10da\u10d0\u10db\u10d3\u10d4 \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10d4\u10dc \u10d0\u10ee\u10d0\u10da-\u10d0\u10ee\u10d0\u10da\u10d8 \u10e0\u10d0\u10db \u10d2\u10d0\u10db\u10dd\u10d8\u10d2\u10dd\u10dc\u10dd\u10dc, \u10db\u10d0\u10d2\u10e0\u10d0\u10db, \u10e1\u10d8\u10dc\u10d0\u10db\u10d3\u10d5\u10d8\u10da\u10d4\u10e8\u10d8, \u10d7\u10e3\u10d9\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10e1 \u10d0\u10e5\u10d5\u10e1 \u10dc\u10d0\u10de\u10dd\u10d5\u10dc\u10d8 \u10d8\u10e1, \u10e0\u10d0\u10ea \u10db\u10d0\u10e0\u10d7\u10da\u10d0 \u10db\u10e3\u10e8\u10d0\u10dd\u10d1\u10e1, \u10d0\u10e0\u10d0\u10d0 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd \u10db\u10d8\u10e1\u10d8 \u201e\u10e8\u10d4\u10d9\u10d4\u10d7\u10d4\u10d1\u10d0\u201c, \u10e3\u10d1\u10e0\u10d0\u10da\u10dd\u10d3, \u10e3\u10dc\u10d3\u10d0 \u10d2\u10d0\u10db\u10dd\u10d8\u10e7\u10d4\u10dc\u10dd, \u10e8\u10d4\u10e1\u10eb\u10d8\u10dc\u10dd \u10db\u10d0\u10e1 \u10db\u10d4\u10e2\u10d8 \u10e4\u10e3\u10dc\u10e5\u10ea\u10d8\u10d0\u201c, &#8211; \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10e1\u10d4 \u10d0\u10ee\u10e1\u10dc\u10d0 Spotify Wrapped-\u10d8\u10e1 \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d8 \u10e2\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10d8\u10d3\u10e3\u10db\u10da\u10dd \u10da\u10e3\u10d8\u10d6\u10d0 \u10e4\u10d4\u10e0\u10d2\u10d8\u10e3\u10e1\u10dd\u10dc\u10db\u10d0.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/03\/img_2988-scaled.jpg\" alt=\"\" class=\"wp-image-24065\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201e\u10e0\u10d0\u10ea \u10e3\u10e4\u10e0\u10dd \u10d5\u10d8\u10d7\u10d0\u10e0\u10d3\u10d4\u10d1\u10d0 \u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10e3\u10e0\u10d8 \u10d8\u10dc\u10e2\u10d4\u10da\u10d4\u10e5\u10e2\u10d8, \u10db\u10d8\u10d7 \u10e3\u10e4\u10e0\u10dd \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10ee\u10d3\u10d4\u10d1\u10d0 \u10d1\u10e3\u10dc\u10d4\u10d1\u10e0\u10d8\u10dd\u10d1\u10d0\u201c &#8211; \u10d3\u10dd\u10d7 \u10da\u10d0\u10dc\u10d2\u10d8<\/strong><\/h2>\n\n\n\n<p>\u10d3\u10dd\u10d7 \u10da\u10d0\u10dc\u10d2\u10d8, \u10ea\u10dc\u10dd\u10d1\u10d8\u10da\u10d8 \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea Mother of Social Dragons, \u10e3\u10d9\u10d5\u10d4 \u10d0\u10e0\u10d0\u10d4\u10e0\u10d7\u10d8 \u10ec\u10d4\u10da\u10d8\u10d0, \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10e1\u10d0 \u10d8\u10dc\u10e1\u10e2\u10d0\u10d2\u10e0\u10d0\u10db\u10d8\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10e1 \u10e9\u10d0\u10db\u10dd\u10e7\u10d0\u10da\u10d8\u10d1\u10d4\u10d1\u10d0\u10e8\u10d8 \u10d4\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d0. \u10db\u10d8\u10e1\u10d8 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10e1\u10d0\u10e1\u10d0\u10e3\u10d1\u10e0\u10dd \u10d7\u10d4\u10db\u10d0 \u10de\u10d4\u10e0\u10e1\u10dd\u10dc\u10d0\u10da\u10e3\u10e0\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8 \u10d8\u10e7\u10dd. \u10db\u10d0\u10dc \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1 \u10d2\u10d0\u10e3\u10d6\u10d8\u10d0\u10e0\u10d0 \u10d9\u10dd\u10db\u10de\u10dd\u10dc\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d8\u10e1 \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d9\u10e0\u10d4\u10d1\u10d0\u10d3 \u10d3\u10d0 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10d0\u10db\u10d1\u10d8\u10d7 \u10e1\u10ee\u10d5\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10d4\u10d1\u10da\u10d0\u10d3\u10d0\u10d0 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd.<\/p>\n\n\n\n<p>\u201e\u10d0\u10e1\u10d4\u10d7 \u10d9\u10dd\u10dc\u10e4\u10d4\u10e0\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d6\u10d4 \u10d1\u10d4\u10d5\u10e0\u10e1 \u10d5\u10e1\u10d0\u10e3\u10d1\u10e0\u10dd\u10d1\u10d7 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0 \u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10e3\u10e0 \u10d8\u10dc\u10e2\u10d4\u10da\u10d4\u10e5\u10e2\u10d6\u10d4. \u10d5\u10e1\u10d0\u10e3\u10d1\u10e0\u10dd\u10d1\u10d7 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d6\u10d4, \u10d7\u10e3\u10db\u10ea\u10d0 \u10db\u10d0\u10d7\u10d8 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8, \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3, \u10e3\u10e1\u10d0\u10ee\u10dd\u10d0. \u10e1\u10d8\u10dc\u10d0\u10db\u10d3\u10d5\u10d8\u10da\u10d4\u10e8\u10d8 \u10d9\u10d8 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10d7 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0 \u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d0\u10d5\u10d7\u10d4\u10dc\u10e2\u10e3\u10e0\u10dd\u10d1\u10d0, \u10d0\u10db\u10d8\u10e2\u10dd\u10db\u10d0\u10ea \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10e5\u10e1\u10d4\u10da\u10e8\u10d8 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10e1 \u10d4\u10e0\u10d7\u10d8 \u10e0\u10d0\u10db \u10d2\u10d0\u10dc\u10d0\u10de\u10d8\u10e0\u10dd\u10d1\u10d4\u10d1\u10e1 &#8211; \u10e8\u10d4\u10d8\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10dd \u10f0\u10e3\u10db\u10d0\u10dc\u10e3\u10e0\u10dd\u10d1\u10d0\u201c, &#8211; \u10d7\u10e5\u10d5\u10d0 \u10d3\u10dd\u10d7 \u10da\u10d0\u10dc\u10d2\u10db\u10d0.<\/p>\n\n\n\n<p>\u10db\u10d8\u10e1\u10d8 \u10d7\u10e5\u10db\u10d8\u10d7, \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1 \u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d0\u10e8\u10d8 \u10de\u10d4\u10e0\u10e1\u10dd\u10dc\u10d0\u10da\u10e3\u10e0\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10d8\u10e7\u10dd, \u10d8\u10e5\u10d0\u10db\u10d3\u10d4\u10ea \u10d9\u10d8, \u10e1\u10d0\u10dc\u10d0\u10db \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d8, Facebook \u10d0\u10dc Instagram \u10e8\u10d4\u10d8\u10e5\u10db\u10dc\u10d4\u10d1\u10dd\u10d3\u10d0, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10d4\u10e1\u10d0\u10d0 \u10e0\u10d4\u10de\u10e3\u10e2\u10d0\u10ea\u10d8\u10d0. \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10e5\u10e1\u10d4\u10da\u10e8\u10d8 \u10d9\u10d8 \u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0, \u10e8\u10d4\u10e5\u10db\u10dc\u10d0 \u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e8\u10d4\u10dc\u10e1 \u10d0\u10d5\u10d7\u10d4\u10dc\u10e2\u10e3\u10e0 \u10db\u10ee\u10d0\u10e0\u10d4\u10d4\u10d1\u10e1 \u10e1\u10d0\u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10dd\u10d3 \u10d2\u10d0\u10db\u10dd\u10ee\u10d0\u10e2\u10d0\u10d5\u10e1 &#8211; \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db\u10d0\u10e1 \u10d0\u10e1\u10ec\u10d0\u10d5\u10da\u10d8\u10e1 \u10e1\u10ee\u10d5\u10d4\u10d1\u10e1 \u201e\u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10d3\u10e0\u10d0\u10d9\u10dd\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d4\u10d3\u10d0\u201c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/03\/img_0918-scaled.jpg\" alt=\"\" class=\"wp-image-24067\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201e\u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10e3\u10e0\u10d8 \u10d8\u10dc\u10e2\u10d4\u10da\u10d4\u10e5\u10e2\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e8\u10d8 &#8211; \u10e0\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2?\u201c<\/strong><\/h2>\n\n\n\n<p>\u10d4\u10e1 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10de\u10d0\u10dc\u10d4\u10da\u10e3\u10e0\u10d8 \u10d3\u10d8\u10e1\u10d9\u10e3\u10e1\u10d8\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10ec\u10dd\u10d3\u10d4\u10d1\u10d0 \u10d8\u10e7\u10dd, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea Touch.Point-\u10d6\u10d4 \u10d2\u10d0\u10d8\u10db\u10d0\u10e0\u10d7\u10d0. \u10db\u10d0\u10e1\u10e8\u10d8 \u10db\u10dd\u10dc\u10d0\u10ec\u10d8\u10da\u10d4\u10dd\u10d1\u10d0\u10e1 \u10d8\u10e6\u10d4\u10d1\u10d3\u10dc\u10d4\u10dc: \u10d0\u10dc\u10d3\u10e0\u10d4\u10d0\u10e1 \u10de\u10d0\u10dc\u10d0\u10d8\u10dd\u10e2\u10dd\u10de\u10e3\u10da\u10dd\u10e1\u10d8 &#8211; Uncloudy &amp; Co-\u10e1 \u10d3\u10d0\u10db\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10d4\u10da\u10d8\/\u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10e3\u10da\u10d8 \u10d3\u10d8\u10e0\u10d4\u10e5\u10e2\u10dd\u10e0\u10d8; \u10d6\u10d8\u10d5 \u10db\u10d4\u10d8\u10e0\u10d8 &#8211; \u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10d5\u10d8\u10e1, \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d9\u10dd\u10dc\u10e1\u10e3\u10da\u10e2\u10d0\u10dc\u10e2\u10d8; \u10e2\u10dd\u10db\u10d8 \u10de\u10d4\u10e2\u10e0\u10dd\u10d5\u10d8 &#8211; CopySight AI-\u10d8\u10e1 CEO; \u10e2\u10d8\u10db\u10d8 \u10d2\u10d8\u10e3\u10e0\u10d0\u10e3 &#8211; \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10d8\u10e1 \u10da\u10d8\u10d3\u10d4\u10e0\u10d8 Volvo Cars-\u10e8\u10d8. \u10de\u10d0\u10dc\u10d4\u10da\u10d8\u10e1 \u10db\u10dd\u10d3\u10d4\u10e0\u10d0\u10e2\u10dd\u10e0\u10d8 \u10db\u10d8\u10ee\u10d4\u10d8\u10da \u10dc\u10d0\u10d3\u10d0\u10e0\u10d4\u10d8\u10e8\u10d5\u10d8\u10da\u10d8, \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d7\u10d0 \u10d0\u10dc\u10d0\u10da\u10d8\u10e2\u10d8\u10d9\u10d8\u10e1 \u10d3\u10d4\u10de\u10d0\u10e0\u10e2\u10d0\u10db\u10d4\u10dc\u10e2\u10d8\u10e1 \u10ee\u10d4\u10da\u10db\u10eb\u10e6\u10d5\u10d0\u10dc\u10d4\u10da\u10d8 \u10d8\u10e7\u10dd.<\/p>\n\n\n\n<p>\u201c\u10de\u10d0\u10dc\u10d4\u10da\u10e3\u10e0 \u10d3\u10d8\u10e1\u10d9\u10e3\u10e1\u10d8\u10d0\u10d6\u10d4 \u10d5\u10d8\u10e1\u10d0\u10e3\u10d1\u10e0\u10d4\u10d7 \u10d8\u10db\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0\u10e1 \u10db\u10dd\u10d0\u10ee\u10d3\u10d4\u10dc\u10e1 GenAI \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d6\u10d4 \u10d3\u10d0 \u10e0\u10d0 \u10e0\u10d8\u10e1\u10d9\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d4\u10d1\u10d8\u10d0 \u10d0\u10db \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d4\u10d1\u10d8\u10d7. \u10de\u10d0\u10dc\u10d4\u10da\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0 \u10db\u10dd\u10dc\u10d0\u10ec\u10d8\u10da\u10d4 \u10e8\u10d4\u10d7\u10d0\u10dc\u10ee\u10db\u10d3\u10d0, \u10e0\u10dd\u10db GenAI \u10e4\u10e3\u10dc\u10d3\u10d0\u10db\u10d4\u10dc\u10e2\u10e3\u10e0\u10d0\u10d3 \u10e8\u10d4\u10ea\u10d5\u10da\u10d8\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10ee\u10d4\u10da\u10e1\u10d0\u10ec\u10e7\u10dd\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10d3\u10d8\u10d3 \u10d2\u10d0\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10d4\u10d1\u10d4\u10d1\u10e1 \u10db\u10dd\u10d8\u10e2\u10d0\u10dc\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d0\u10e5\u10e2\u10d8\u10d5\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10d2\u10d4\u10d2\u10db\u10d5\u10d0-\u10d2\u10d0\u10dc\u10ee\u10dd\u10e0\u10ea\u10d8\u10d4\u10da\u10d4\u10d1\u10d8\u10e1\u10d0\u10e1. \u10e0\u10d0\u10ea \u10e8\u10d4\u10d4\u10ee\u10d4\u10d1\u10d0 \u10e0\u10d8\u10e1\u10d9\u10d4\u10d1\u10e1, \u10de\u10d0\u10dc\u10d4\u10da\u10d8\u10e1\u10e2\u10d4\u10d1\u10db\u10d0 \u10ee\u10d0\u10d6\u10d8 \u10d2\u10d0\u10e3\u10e1\u10d5\u10d4\u10e1 \u10d8\u10db\u10d0\u10e1, \u10e0\u10dd\u10db \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d0 \u10d0\u10db \u10d0\u10ee\u10d0\u10da\u10d8 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d8\u10e1 \u10e1\u10ec\u10dd\u10e0\u10d0\u10d3 \u10d0\u10d7\u10d5\u10d8\u10e1\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0, \u10e0\u10d0\u10d7\u10d0 \u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10e3\u10e0\u10db\u10d0 \u10d8\u10dc\u10e2\u10d4\u10da\u10d4\u10e5\u10e2\u10db\u10d0 \u10d0\u10e0 \u10d3\u10d0\u10e3\u10d9\u10d0\u10e0\u10d2\u10dd\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e1 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e3\u10e0\u10d8 \u10db\u10ee\u10d0\u10e0\u10d4\u201c, &#8211; \u10d2\u10d0\u10dc\u10db\u10d0\u10e0\u10e2\u10d0 \u10db\u10d8\u10ee\u10d4\u10d8\u10da \u10dc\u10d0\u10d3\u10d0\u10e0\u10d4\u10d8\u10e8\u10d5\u10d8\u10da\u10db\u10d0. <\/p>\n\n\n\n<p>\u10db\u10d8\u10e1\u10d8 \u10d7\u10e5\u10db\u10d8\u10d7, GenAI \u10e2\u10d0\u10da\u10e6\u10d0 \u10db\u10dd\u10db\u10d3\u10d4\u10d5\u10dc\u10dd \u10ec\u10da\u10d4\u10d1\u10e8\u10d8 \u10d8\u10e1\u10d4\u10d5\u10d4 \u10d3\u10e0\u10d0\u10db\u10d0\u10e2\u10e3\u10da\u10d0\u10d3 \u10e8\u10d4\u10ea\u10d5\u10da\u10d8\u10e1 \u10e7\u10dd\u10d5\u10d4\u10da\u10d3\u10e6\u10d8\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d4\u10e1, \u10d7\u10d0\u10d5\u10d8\u10e1 \u10d3\u10e0\u10dd\u10d6\u10d4, \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2\u10db\u10d0 \u10db\u10dd\u10d0\u10ee\u10d4\u10e0\u10ee\u10d0. <\/p>\n\n\n\n<p>\u201e\u10d4\u10e1 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10d8 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10e1\u10ec\u10e0\u10d0\u10e4\u10d0\u10d3 \u10d2\u10d0\u10dc\u10ee\u10dd\u10e0\u10ea\u10d8\u10d4\u10da\u10d3\u10d4\u10d1\u10d0, \u10d0\u10db\u10d8\u10e2\u10dd\u10db \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0, \u10e0\u10dd\u10db \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10e1\u10de\u10d4\u10ea\u10d8\u10d0\u10da\u10d8\u10e1\u10e2\u10d4\u10d1\u10d8 \u10db\u10e3\u10d3\u10db\u10d8\u10d5\u10d0\u10d3 \u10d7\u10d5\u10d0\u10da\u10e1 \u10d0\u10d3\u10d4\u10d5\u10dc\u10d4\u10d1\u10d3\u10dc\u10d4\u10dc \u10d0\u10ee\u10d0\u10da GenAI \u10ee\u10d4\u10da\u10e1\u10d0\u10ec\u10e7\u10dd\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d8\u10d7\u10d5\u10d8\u10e1\u10d4\u10d1\u10d3\u10dc\u10d4\u10dc \u10db\u10d0\u10e1. \u10d4\u10e1 \u10db\u10d0\u10d7 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1 \u10db\u10d8\u10e1\u10ea\u10d4\u10db\u10e1, \u10e0\u10dd\u10db \u10d4\u10e0\u10d7\u10d8 \u10db\u10ee\u10e0\u10d8\u10d5 \u10d3\u10d0\u10e0\u10e9\u10dc\u10d4\u10dc \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10e3\u10dc\u10d0\u10e0\u10d8\u10d0\u10dc\u10d8 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4, \u10ee\u10dd\u10da\u10dd \u10db\u10d4\u10dd\u10e0\u10d4 \u10db\u10ee\u10e0\u10d8\u10d5, \u10d3\u10e0\u10d0\u10db\u10d0\u10e2\u10e3\u10da\u10d0\u10d3 \u10d2\u10d0\u10d6\u10d0\u10e0\u10d3\u10dd\u10dc \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\u10e3\u10da\u10dd\u10d1\u10d0, \u10e0\u10e3\u10e2\u10d8\u10dc\u10e3\u10da\u10d8 \u10e1\u10d0\u10e5\u10db\u10d4 \u10d0\u10d5\u10e2\u10dd\u10db\u10d0\u10e2\u10e3\u10e0\u10d8 \u10d2\u10d0\u10ee\u10d0\u10d3\u10dd\u10dc \u10d3\u10d0 \u10db\u10d4\u10e2\u10d8 \u10d3\u10e0\u10dd \u10d3\u10d0\u10d8\u10e2\u10dd\u10d5\u10dd\u10dc \u10e8\u10d4\u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d8\u10d7\u10d8 \u10e1\u10d0\u10e5\u10db\u10d8\u10d0\u10dc\u10dd\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1\u201c, &#8211; \u10d2\u10d0\u10dc\u10d0\u10ea\u10ee\u10d0\u10d3\u10d0 \u10db\u10d8\u10ee\u10d4\u10d8\u10da \u10dc\u10d0\u10d3\u10d0\u10e0\u10d4\u10d8\u10e8\u10d5\u10d8\u10da\u10db\u10d0.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/03\/img_1434-scaled.jpg\" alt=\"\" class=\"wp-image-24068\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201e\u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 \u10dd\u10e1\u10e2\u10d0\u10e2\u10dd\u10d1\u10d0\u201c<\/strong><\/h2>\n\n\n\n<p>\u10de\u10d0\u10dc\u10d4\u10da\u10e3\u10e0 \u10d3\u10d8\u10e1\u10d9\u10e3\u10e1\u10d8\u10d0\u10d6\u10d4 &#8211; \u201eData-Driven Mastery: Innovating Audience Segmentation &amp; Targeting Across Industries\u201c &#8211; Bolt-\u10d8\u10e1, Veli.store-\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10db\u10d0\u10d3\u10d2\u10d4\u10dc\u10da\u10d4\u10d1\u10db\u10d0 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d7\u10d0 \u10d0\u10dc\u10d0\u10da\u10d8\u10e2\u10d8\u10d9\u10d0\u10d6\u10d4 \u10d8\u10e1\u10d0\u10e3\u10d1\u10e0\u10d4\u10e1.<\/p>\n\n\n\n<p>\u201e\u10e9\u10d5\u10d4\u10dc \u10db\u10d8\u10db\u10dd\u10d5\u10d8\u10ee\u10d8\u10da\u10d4\u10d7 \u10d8\u10e1, \u10d7\u10e3 \u10e0\u10d0 \u10e0\u10dd\u10da\u10d8 \u10d0\u10e5\u10d5\u10e1 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d7\u10d0 \u10d0\u10dc\u10d0\u10da\u10d8\u10e2\u10d8\u10d9\u10d0\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d0\u10e5\u10e2\u10d8\u10d5\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10d2\u10d4\u10d2\u10db\u10d5\u10d8\u10e1 \u10d3\u10e0\u10dd\u10e1. \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d4\u10e0\u10d4\u10d1\u10d8 \u10db\u10e3\u10d3\u10db\u10d8\u10d5\u10d0\u10d3 \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10d4\u10dc, \u10e0\u10d0\u10ea \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d3\u10d0\u10d1\u10d0\u10da\u10d8 \u10d3\u10d0\u10dc\u10d0\u10ee\u10d0\u10e0\u10ef\u10d8\u10d7 \u10db\u10d8\u10e1\u10ec\u10d5\u10d3\u10dc\u10d4\u10dc \u10db\u10d0\u10e5\u10e1\u10d8\u10db\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10d6\u10e3\u10e1\u10e2 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1. \u10d0\u10db\u10d8\u10e1\u10d0\u10d7\u10d5\u10d8\u10e1 \u10d9\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10dc\u10d0\u10d8\u10e0\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 \u10d0\u10e0\u10ee\u10d4\u10d1\u10e1 \u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10d4\u10dc, \u10e0\u10d0\u10ea \u10db\u10d0\u10d7 \u10e1\u10d0\u10db\u10d8\u10d6\u10dc\u10d4 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10dd\u10e4\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10ec\u10dd\u10e0 \u10e1\u10d8\u10d5\u10e0\u10ea\u10d4\u10e8\u10d8 \u10e1\u10ec\u10dd\u10e0\u10d8 \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d8\u10d7 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1 \u10db\u10d8\u10e1\u10ea\u10d4\u10db\u10e1. \u10d0\u10e5\u10d4\u10d3\u10d0\u10dc \u10d2\u10d0\u10db\u10dd\u10db\u10d3\u10d8\u10dc\u10d0\u10e0\u10d4, \u10de\u10d0\u10dc\u10d4\u10da\u10d6\u10d4 \u10d5\u10d8\u10e1\u10d0\u10e3\u10d1\u10e0\u10d4\u10d7 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 Ads \u10db\u10d4\u10dc\u10d4\u10ef\u10d4\u10e0\u10d6\u10d4, \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0\u10d6\u10d4, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d4\u10e0\u10d7\u10d8 \u10db\u10ee\u10e0\u10d8\u10d5, \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e1 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1 \u10d0\u10eb\u10da\u10d4\u10d5\u10e1, \u10d2\u10d0\u10d0\u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10dd\u10e1 \u10e2\u10e0\u10d0\u10dc\u10d6\u10d0\u10e5\u10ea\u10d8\u10e3\u10da\u10d8 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d3\u10d0\u10d8\u10dc\u10d0\u10ee\u10dd\u10e1, \u10d7\u10e3 \u10e0\u10d0 \u10e5\u10ea\u10d4\u10d5\u10d8\u10d7 \u10ee\u10d0\u10e1\u10d8\u10d0\u10d7\u10d3\u10d4\u10d1\u10d0 \u10db\u10d8\u10e1\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8, \u10db\u10d4\u10dd\u10e0\u10d4 \u10db\u10ee\u10e0\u10d8\u10d5 \u10d9\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d4\u10e0\u10d4\u10d1\u10e1 \u10d0\u10eb\u10da\u10d4\u10d5\u10e1 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d0\u10e1, \u10e8\u10d4\u10e5\u10db\u10dc\u10d0\u10dc \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8 \u10e1\u10d0\u10d1\u10d0\u10dc\u10d9\u10dd \u10d0\u10e0\u10ee\u10d4\u10d1\u10e8\u10d8 \u10d3\u10d0 \u10db\u10d8\u10e1\u10ec\u10d5\u10d3\u10dc\u10d4\u10dc \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10db\u10d0\u10d7\u10d8 \u10db\u10e1\u10d2\u10d0\u10d5\u10e1\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10d7\u10d0 \u10d3\u10d0 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d4\u10d1\u10d8\u10d7 \u10d0\u10e0\u10d8\u10d0\u10dc \u10d3\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10d4\u10d1\u10e3\u10da\u10d8\u201c, &#8211; \u10d2\u10d0\u10dc\u10db\u10d0\u10e0\u10e2\u10d0 \u10d2\u10d8\u10dd\u10e0\u10d2\u10d8 \u10d9\u10d8\u10dc\u10ec\u10e3\u10e0\u10d0\u10e8\u10d5\u10d8\u10da\u10db\u10d0, \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10e1\u10d0\u10d1\u10d0\u10dc\u10d9\u10dd \u10d4\u10d9\u10dd\u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d8\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d8\u10e1 \u10ee\u10d4\u10da\u10db\u10eb\u10e6\u10d5\u10d0\u10dc\u10d4\u10da\u10db\u10d0.<\/p>\n\n\n\n<p>Touch.Point-\u10d6\u10d4 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10d0\u10e0\u10d0\u10d4\u10e0\u10d7\u10d8 \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd \u10d2\u10d0\u10db\u10dd\u10e1\u10d5\u10da\u10d0, \u10de\u10d0\u10dc\u10d4\u10da\u10e3\u10e0\u10d8 \u10d3\u10d8\u10e1\u10d9\u10e3\u10e1\u10d8\u10d0 \u10d7\u10e3 \u10d5\u10dd\u10e0\u10d9\u10e8\u10dd\u10de\u10d8 \u10e9\u10d0\u10e2\u10d0\u10e0\u10d3\u10d0. \u10db\u10dd\u10d5\u10d8\u10e1\u10db\u10d8\u10dc\u10d4\u10d7 \u10d8\u10e1, \u10d7\u10e3 \u10e0\u10d0 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d1\u10d0 \u10d0\u10e5\u10d5\u10e1 \u10da\u10dd\u10d9\u10d0\u10da\u10e3\u10e0\u10d8 \u10e2\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d7\u10d5\u10d0\u10da\u10d8\u10e1\u10ec\u10d8\u10dc\u10d4\u10d1\u10d0\u10e1 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10e1\u10d0\u10e1, \u10d3\u10d0\u10d0\u10dc\u10dd\u10dc\u10e1\u10d3\u10d0 \u10d0\u10e0\u10d0\u10d4\u10e0\u10d7\u10d8 \u10e1\u10d8\u10d0\u10ee\u10da\u10d4\u10ea, \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10d2\u10d0\u10dc\u10d0\u10ea\u10ee\u10d0\u10d3\u10d8 \u10d9\u10d8 \u10d8\u10e7\u10dd \u10d8\u10e1, \u10e0\u10dd\u10db \u10d3\u10e6\u10d4\u10e1 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10db\u10d4\u10e2\u10d0\u10d3 \u10d4\u10dc\u10d3\u10dd\u10d1\u10d8\u10d0\u10dc \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10e1, \u10d5\u10d8\u10d3\u10e0\u10d4 \u10dd\u10d3\u10d4\u10e1\u10db\u10d4, \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3, \u10db\u10d0\u10d7 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10de\u10d0\u10e1\u10e3\u10ee\u10d8\u10e1\u10db\u10d2\u10d4\u10d1\u10da\u10dd\u10d1\u10d8\u10e1 \u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10d8 \u10d0\u10d9\u10d8\u10e1\u10e0\u10d8\u10d0\u10d7, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10e1\u10ec\u10dd\u10e0\u10d0\u10d3 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10d7, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10d8 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10e1 \u10e3\u10d0\u10ee\u10da\u10dd\u10d5\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc \u10d3\u10d0 \u10e0\u10d4\u10da\u10d4\u10d5\u10d0\u10dc\u10e2\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1 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