{"id":31639,"date":"2024-06-20T10:47:44","date_gmt":"2024-06-20T06:47:44","guid":{"rendered":"https:\/\/bankofgeorgia.ge\/blog\/siakhleebi\/rogor-davakavshirot-popkultura-da-marketingi-brendis-warmatebistvis\/"},"modified":"2026-01-27T19:22:49","modified_gmt":"2026-01-27T15:22:49","slug":"rogor-davakavshirot-popkultura-da-marketingi-brendis-warmatebistvis","status":"publish","type":"post","link":"https:\/\/bankofgeorgia.ge\/blog\/biznesi\/inovaciebi-da-startapebi\/rogor-davakavshirot-popkultura-da-marketingi-brendis-warmatebistvis\/","title":{"rendered":"\u10e0\u10dd\u10d2\u10dd\u10e0 \u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 \u10de\u10dd\u10de\u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d0\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e8\u10d8?"},"content":{"rendered":"\n<p>\u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10db\u10ee\u10d0\u10e0\u10d3\u10d0\u10ed\u10d4\u10e0\u10d8\u10d7, 14 \u10d8\u10d5\u10dc\u10d8\u10e1\u10e1 \u10d7\u10d1\u10d8\u10da\u10d8\u10e1\u10db\u10d0 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10db\u10d0\u10e0\u10e2\u10d4\u10e5 \u10e4\u10d4\u10e1\u10e2\u10d8\u10d5\u10d0\u10da\u10e1, Touch.Point-\u10e1 \u10e3\u10db\u10d0\u10e1\u10de\u10d8\u10dc\u10eb\u10da\u10d0, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10e1\u10d0\u10db\u10e3\u10e8\u10d0\u10dd \u10d7\u10d4\u10db\u10d0 \u10d7\u10d0\u10dc\u10d0\u10db\u10d4\u10d3\u10e0\u10dd\u10d5\u10d4 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10e1 \u10e3\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d3\u10d4\u10d1\u10dd\u10d3\u10d0.<\/p>\n\n\n\n<p>\u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10e8\u10d8 \u10e9\u10d0\u10e2\u10d0\u10e0\u10d3\u10d0 \u10de\u10e0\u10d4\u10d6\u10d4\u10dc\u10e2\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8, \u10de\u10d0\u10dc\u10d4\u10da\u10e3\u10e0\u10d8 \u10d3\u10d8\u10e1\u10d9\u10e3\u10e1\u10d8\u10d4\u10d1\u10d8, \u10d5\u10dd\u10e0\u10e5\u10e8\u10dd\u10e4 \u10e1\u10d4\u10e1\u10d8\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10e1\u10ee\u10d5\u10d0 \u10e1\u10d0\u10ee\u10d8\u10e1 \u10d0\u10e5\u10e2\u10d8\u10d5\u10dd\u10d1\u10d4\u10d1\u10d8.<\/p>\n\n\n\n<p>Touch.Point-\u10d8\u10e1 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10db\u10d6\u10d0\u10dc\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d0\u10e8\u10d8 \u10db\u10dd\u10db\u10e3\u10e8\u10d0\u10d5\u10d4 \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10dd\u10dc\u10d0\u10da\u10d4\u10d1\u10d8\u10e1 \u10d7\u10d0\u10dc\u10d0\u10db\u10d4\u10d3\u10e0\u10dd\u10d5\u10d4 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10d7\u10d0\u10dc \u10d3\u10d0\u10d0\u10ee\u10da\u10dd\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10db\u10d0\u10d7\u10d8 \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10d7\u10d0\u10dc \u10d3\u10d0\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10d0 \u10d8\u10e7\u10dd.<\/p>\n\n\n\n<p>\u10e1\u10de\u10d8\u10d9\u10d4\u10e0\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10d8\u10e7\u10d5\u10dc\u10d4\u10dc \u10d8\u10e1\u10d4\u10d7\u10d8 \u10db\u10e1\u10ee\u10d5\u10d8\u10da\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10db\u10d0\u10d3\u10d2\u10d4\u10dc\u10da\u10d4\u10d1\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0: Spotify, Meta, Google, Volvo Car, CopysightAI, Smartly.io, Martech Institute \u10d3\u10d0 \u10e1\u10ee\u10d5\u10d0.<\/p>\n\n\n\n<p>\u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10d2\u10d0\u10db\u10dd\u10e0\u10e9\u10d4\u10e3\u10da\u10d8 \u10e1\u10de\u10d8\u10d9\u10d4\u10e0\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10db\u10d0\u10ea \u10de\u10dd\u10de\u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d3\u10d0\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d1\u10d0\u10d6\u10d4 \u10d8\u10e1\u10d0\u10e3\u10d1\u10e0\u10d0, \u10d2\u10d0\u10d1\u10e0\u10d8\u10d4\u10da\u10d0 \u10e2\u10d4\u10ee\u10d4\u10d8\u10e0\u10d0\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea DAVID Madrid-\u10d8\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da\u10d8 \u10d3\u10d8\u10e0\u10d4\u10e5\u10e2\u10dd\u10e0\u10d8\u10d0. \u10db\u10d8\u10e1\u10d8 \u10d7\u10e5\u10db\u10d8\u10d7, \u10d7\u10d0\u10dc\u10d0\u10db\u10d4\u10d3\u10e0\u10dd\u10d5\u10d4 \u10e1\u10d0\u10db\u10e7\u10d0\u10e0\u10dd\u10e8\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10e3\u10da\u10d8 \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0\u10dc \u10d8\u10e1\u10d4\u10d7\u10d8 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d3\u10d0\u10db\u10e7\u10d0\u10e0\u10d4\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10db\u10d0\u10e1 \u10d7\u10d0\u10d5\u10e1 \u10d2\u10d0\u10db\u10dd\u10e0\u10e9\u10d4\u10e3\u10da\u10d0\u10d3 \u10d0\u10d2\u10e0\u10eb\u10dc\u10dd\u10d1\u10d8\u10dc\u10d4\u10d1\u10e1.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"24173\" src=\"https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/03\/img_2053-scaled.jpg\" alt=\"\" class=\"wp-image-24173\"\/><\/figure>\n<\/figure>\n\n\n\n<p>\u10d2\u10d7\u10d0\u10d5\u10d0\u10d6\u10dd\u10d1\u10d7 \u10d0\u10db\u10dd\u10dc\u10d0\u10e0\u10d8\u10d3\u10e1 \u10d8\u10dc\u10e2\u10d4\u10e0\u10d5\u10d8\u10e3\u10d3\u10d0\u10dc:<\/p>\n\n\n\n<p><strong>Q: \u10d8\u10e1\u10d4\u10d7 \u10ea\u10dc\u10dd\u10d1\u10d8\u10da \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d7\u10d0\u10dc \u10db\u10e3\u10e8\u10d0\u10dd\u10d1\u10d8\u10e1 13-\u10ec\u10da\u10d8\u10d0\u10dc\u10d8 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10d7, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0: Meta \u10d3\u10d0 Netflix, \u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0\u10d7 \u10d2\u10d0\u10d2\u10d5\u10d8\u10d6\u10d8\u10d0\u10e0\u10dd\u10d7 \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10d2\u10d0\u10d9\u10d5\u10d4\u10d7\u10d8\u10da\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10e1\u10d0\u10e6\u10ec\u10d4\u10d5\u10d0\u10d3 \u10de\u10dd\u10de\u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1 \u10d8\u10e1\u10ec\u10d0\u10d5\u10da\u10d4\u10d7?<\/strong><\/p>\n\n\n\n<p>A: \u10de\u10dd\u10de\u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d0\u10e1\u10d7\u10d0\u10dc \u10e1\u10d8\u10d0\u10ee\u10da\u10dd\u10d5\u10d4 \u10dc\u10d4\u10d1\u10d8\u10e1\u10db\u10d8\u10d4\u10e0\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10d9\u10d5\u10d0\u10dc\u10eb\u10dd\u10d3 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0. \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d8\u10e1 \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10d7\u10d0\u10dc \u10e8\u10d4\u10e0\u10ec\u10e7\u10db\u10d8\u10d7 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10db\u10d0 \u10db\u10dd\u10d8\u10de\u10dd\u10d5\u10dd\u10e1 \u10d3\u10e6\u10d4\u10d5\u10d0\u10dc\u10d3\u10d4\u10da\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0. \u10ec\u10d8\u10dc\u10d0\u10d0\u10e6\u10db\u10d3\u10d4\u10d2 \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0\u10e8\u10d8, \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10ee\u10d0\u10da\u10ee\u10e8\u10d8 \u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10e1 \u10e3\u10d1\u10e0\u10d0\u10da\u10dd\u10d3 \u10d5\u10d4\u10e0 \u10d0\u10e6\u10eb\u10e0\u10d0\u10d5\u10e1. \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10e1 \u10e3\u10dc\u10d3\u10d0 \u10db\u10d8\u10d5\u10d0\u10ec\u10dd\u10d3\u10dd\u10d7 \u10d8\u10e1\u10d4\u10d7\u10d8 \u10db\u10d4\u10e1\u10d8\u10ef\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10dc\u10d0\u10db\u10d3\u10d5\u10d8\u10da\u10d0\u10d3 \u10d8\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10e1 \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0\u10e1. \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d8\u10db\u10d8\u10e1 \u10d7\u10e5\u10db\u10d0, \u10e0\u10dd\u10db \u10e1\u10d0\u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10dd \u10d5\u10d0\u10e0, \u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1 \u10e1\u10d0\u10d9\u10db\u10d0\u10e0\u10d8\u10e1\u10d8 \u10d8\u10db\u10d8\u10e1\u10d0\u10d7\u10d5\u10d8\u10e1, \u10e0\u10dd\u10db \u10d3\u10d0\u10d2\u10d8\u10db\u10d0\u10ee\u10e1\u10dd\u10d5\u10e0\u10dd\u10dc. \u10d7\u10e5\u10d5\u10d4\u10dc \u10e3\u10dc\u10d3\u10d0 \u10db\u10d8\u10e1\u10ea\u10d4\u10d7 \u10ee\u10d0\u10da\u10ee\u10e1 \u10e0\u10d0\u10e6\u10d0\u10ea, \u10e0\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1\u10d0\u10ea \u10e3\u10dc\u10d3\u10d0 \u10d3\u10d0\u10d8\u10db\u10d0\u10ee\u10e1\u10dd\u10d5\u10e0\u10dd\u10dc, \u10d4\u10e1 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d8\u10e7\u10dd\u10e1: \u10e0\u10ec\u10db\u10d4\u10dc\u10d0, \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0 \u10d0\u10dc \u10d7\u10e3\u10dc\u10d3\u10d0\u10ea \u10d9\u10d0\u10e0\u10d2\u10d8 \u10d8\u10e3\u10db\u10dd\u10e0\u10d8.<\/p>\n\n\n\n<p><strong>Q: Touch.Point-\u10d8\u10e1 \u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10e8\u10d8, \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10e1\u10d0\u10de\u10e0\u10d4\u10d6\u10d4\u10dc\u10e2\u10d0\u10ea\u10d8\u10dd \u10d7\u10d4\u10db\u10d0 \u10d2\u10d0\u10db\u10dd\u10e0\u10e9\u10d4\u10e3\u10da\u10d8 \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10e1 \u10e3\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d3\u10d4\u10d1\u10dd\u10d3\u10d0. \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10e8\u10d4\u10e4\u10d0\u10e1\u10d4\u10d1\u10d8\u10d7, \u10d1\u10dd\u10da\u10dd \u10d3\u10e0\u10dd\u10e1 \u10d2\u10d0\u10db\u10dd\u10d9\u10d5\u10d4\u10d7\u10d8\u10da\u10d8 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10e3\u10da\u10d8 \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d8\u10d3\u10d0\u10dc \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10d0 \u10d8\u10e1\u10d4\u10d7\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea, \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10dd\u10d0, \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10db\u10d0 \u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10da\u10d8\u10e1 \u10db\u10d8\u10e1\u10d0\u10e6\u10d4\u10d1\u10d0\u10d3 \u10d2\u10d0\u10db\u10dd\u10d8\u10e7\u10d4\u10dc\u10dd\u10dc?&nbsp;<\/strong><\/p>\n\n\n\n<p>A: \u10d3\u10e6\u10d4\u10d5\u10d0\u10dc\u10d3\u10d4\u10da\u10d8 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d0 \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d0\u10e1 \u10d0\u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1, \u10d7\u10e3\u10db\u10ea\u10d0 \u10db\u10d0\u10d7 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10d8\u10e3\u10db\u10dd\u10e0\u10e1 \u10d3\u10d0 \u10d2\u10e3\u10da\u10ec\u10e0\u10e4\u10d4\u10da\u10dd\u10d1\u10d0\u10e1 \u10d2\u10d0\u10db\u10dd\u10d5\u10d0\u10e0\u10e9\u10d4\u10d5\u10d3\u10d8. \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3, IKEA \u10d0\u10db \u10d7\u10d5\u10d8\u10e1\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e0\u10ec\u10e7\u10db\u10d8\u10e1 \u10dd\u10e1\u10e2\u10d0\u10e2\u10d8\u10d0, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10d8\u10e1\u10d8\u10dc\u10d8 \u10d0\u10ee\u10d4\u10e0\u10ee\u10d4\u10d1\u10d4\u10dc \u10d8\u10e1\u10d4\u10d7\u10d8 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d7\u10d0\u10ea \u10dc\u10d0\u10db\u10d3\u10d5\u10d8\u10da\u10d0\u10d3 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0\u10d7 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0\u10dc \u10d0\u10ee\u10da\u10dd \u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d8\u10e1 \u10d3\u10d0\u10db\u10e7\u10d0\u10e0\u10d4\u10d1\u10d0. \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e8\u10d4\u10db\u10d8\u10eb\u10da\u10d8\u10d0 \u10d2\u10d8\u10d7\u10ee\u10e0\u10d0\u10d7 \u10d4\u10e0\u10d7\u10d8 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea DAVID Madrid-\u10e8\u10d8 IKEA-\u10e1 \u10e1\u10d0\u10d1\u10d0\u10d5\u10e8\u10d5\u10dd \u10e1\u10d0\u10d5\u10d0\u10e0\u10eb\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e8\u10d4\u10d5\u10e5\u10db\u10d4\u10dc\u10d8\u10d7. \u10d0\u10db \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d0\u10e8\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10d0\u10db\u10d1\u10dd\u10d1\u10d3\u10d0, \u10e0\u10dd\u10db \u10d8\u10e1 \u10e1\u10d8\u10d0\u10db\u10d0\u10e7\u10d8\u10d7 \u10e5\u10db\u10dc\u10d8\u10d3\u10d0 \u10e0\u10d8\u10d2\u10d8\u10d7 \u10db\u10d4\u10dd\u10e0\u10d4 \u10e1\u10d0\u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10dd \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10e1, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10d1\u10d0\u10d5\u10e8\u10d5\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d5\u10d4\u10e0\u10d0\u10e4\u10d4\u10e0\u10d8 \u10e8\u10d4\u10d4\u10d3\u10e0\u10d4\u10d1\u10dd\u10d3\u10d0 \u10db\u10e8\u10dd\u10d1\u10da\u10d8\u10e1 \u10d0\u10dc \u10d0\u10e6\u10db\u10d6\u10e0\u10d3\u10d4\u10da\u10d8\u10e1 \u10d9\u10d0\u10da\u10d7\u10d0\u10e1. \u10d0\u10e1\u10d4\u10d7\u10d8 \u10d7\u10d0\u10d5\u10db\u10d3\u10d0\u10d1\u10da\u10e3\u10e0\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d0 \u10d9\u10d0\u10e0\u10d2\u10d8 \u10d2\u10d6\u10d0\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10d0\u10d3 \u10ec\u10d0\u10e0\u10db\u10dd\u10e1\u10d0\u10e9\u10d4\u10dc\u10d0\u10d3 \u10d3\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0\u10dc \u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d8\u10e1 \u10d3\u10d0\u10e1\u10d0\u10db\u10e7\u10d0\u10e0\u10d4\u10d1\u10da\u10d0\u10d3.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"24175\" src=\"https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/03\/sall1501-scaled.jpg\" alt=\"\" class=\"wp-image-24175\"\/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Q: \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10de\u10e0\u10dd\u10d2\u10dc\u10dd\u10d6\u10d8\u10d7, \u10db\u10dd\u10db\u10d3\u10d4\u10d5\u10dc\u10dd \u10ec\u10da\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10d5\u10da\u10dd\u10d1\u10d0\u10e8\u10d8 \u10e0\u10dd\u10db\u10d4\u10da\u10d8 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10e3\u10da\u10d8 \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d8 \u10d8\u10e5\u10dd\u10dc\u10d8\u10d4\u10d1\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d0\u10d6\u10d4?<\/strong><\/p>\n\n\n\n<p>A: \u10d4\u10e1 \u10d3\u10d0\u10db\u10dd\u10d9\u10d8\u10d3\u10d4\u10d1\u10e3\u10da\u10d8\u10d0 \u10d8\u10db\u10d0\u10d6\u10d4, \u10d7\u10e3 \u10e0\u10d0 \u10e1\u10e4\u10d4\u10e0\u10dd\u10e8\u10d8\u10d0 \u10ec\u10d0\u10e0\u10db\u10dd\u10d3\u10d2\u10d4\u10dc\u10d8\u10da\u10d8 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8. \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d4\u10e0\u10d7\u10d8 \u10e0\u10d0\u10db \u10e3\u10d3\u10d0\u10d5\u10dd\u10d0 &#8211; \u10d0\u10e0 \u10d0\u10e5\u10d5\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d1\u10d0 \u10e0\u10dd\u10db\u10d4\u10da \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d0\u10e1 \u10d0\u10d8\u10e0\u10e9\u10d4\u10d5\u10d7, \u10e4\u10d0\u10e5\u10e2\u10d8\u10d0, \u10e0\u10dd\u10db \u10dc\u10d4\u10d8\u10e2\u10e0\u10d0\u10da\u10e3\u10e0\u10dd\u10d1\u10d0 \u10e1\u10e3\u10da \u10e3\u10e4\u10e0\u10dd \u10dc\u10d0\u10d9\u10da\u10d4\u10d1\u10d0\u10d3 \u10d4\u10e4\u10d4\u10e5\u10e2\u10d8\u10d0\u10dc\u10d8 \u10d2\u10d6\u10d0 \u10ee\u10d3\u10d4\u10d1\u10d0, \u10d7\u10e3\u10d9\u10d8 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10e6\u10ec\u10d4\u10d5\u10d0 \u10d2\u10e1\u10e3\u10e0\u10d7. \u10db\u10d0\u10e0\u10d7\u10d0\u10da\u10d8\u10d0, \u10d1\u10e0\u10d4\u10dc\u10d3\u10db\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0 \u10e1\u10d0\u10d9\u10d8\u10d7\u10ee\u10d6\u10d4 \u10d0\u10e0 \u10e3\u10dc\u10d3\u10d0 \u10d8\u10da\u10d0\u10de\u10d0\u10e0\u10d0\u10d9\u10dd\u10e1, \u10d7\u10e3\u10db\u10ea\u10d0 \u10e0\u10d0\u10d6\u10d4\u10ea \u10d4\u10e5\u10dc\u10d4\u10d1\u10d0 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0, \u10db\u10d0\u10e1 \u10d1\u10dd\u10da\u10dd\u10db\u10d3\u10d4, \u10db\u10e2\u10d9\u10d8\u10ea\u10d4\u10d3 \u10e3\u10dc\u10d3\u10d0 \u10db\u10d8\u10f0\u10e7\u10d5\u10d4\u10e1.<\/p>\n\n\n\n<p><strong>Q: \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10d3\u10d0\u10dc \u10d2\u10d0\u10db\u10dd\u10db\u10d3\u10d8\u10dc\u10d0\u10e0\u10d4, \u10e0\u10d0 \u10e0\u10e9\u10d4\u10d5\u10d4\u10d1\u10e1 \u10db\u10d8\u10e1\u10ea\u10d4\u10db\u10d3\u10d8\u10d7 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d7\u10d0\u10ea \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e8\u10d8 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10e3\u10da\u10d8 \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e9\u10d0\u10e0\u10d7\u10d5\u10d0 \u10e1\u10e3\u10e0\u10d7?<\/strong><\/p>\n\n\n\n<p>A: \u10d8\u10e4\u10d8\u10e5\u10e0\u10d4\u10d7 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0 \u10d0\u10e0 \u10d3\u10d0\u10d2\u10d0\u10d5\u10d8\u10ec\u10e7\u10d3\u10d4\u10d7, \u10e0\u10dd\u10db \u10d8\u10e1\u10d8\u10dc\u10d8\u10ea \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10d0\u10e0\u10d8\u10d0\u10dc. \u10d6\u10dd\u10d2\u10ef\u10d4\u10e0 \u10d2\u10e0\u10d0\u10e4\u10d8\u10d9\u10e3\u10da\u10d8 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d8 \u10d2\u10d5\u10d4\u10e0\u10d3\u10d6\u10d4 \u10d2\u10d0\u10d3\u10d0\u10d3\u10d4\u10d7 \u10d3\u10d0 \u10e8\u10d4\u10d4\u10ea\u10d0\u10d3\u10d4\u10d7 \u10e3\u10d9\u10d4\u10d7 \u10d2\u10d0\u10d8\u10d2\u10dd\u10d7, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d8\u10e5\u10dd\u10dc\u10d8\u10dd\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10e5\u10ea\u10d4\u10d5\u10d0\u10d6\u10d4 \u10d8\u10db \u10d9\u10dd\u10dc\u10e2\u10d4\u10e5\u10e1\u10e2\u10db\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10e8\u10d8\u10ea \u10e9\u10d5\u10d4\u10dc \u10d5\u10ea\u10ee\u10dd\u10d5\u10e0\u10dd\u10d1\u10d7.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"24174\" src=\"https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/03\/sall1560-scaled.jpg\" alt=\"\" class=\"wp-image-24174\"\/><\/figure>\n<\/figure>\n\n\n\n<p>\u10d2\u10d0\u10d1\u10e0\u10d8\u10d4\u10da\u10d0 \u10e2\u10d4\u10ee\u10d4\u10d8\u10e0\u10d0\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d2\u10d4\u10dc\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d7\u10d0\u10dc \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10e3\u10da\u10d8 \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e0\u10ec\u10e7\u10db\u10d8\u10e1 13-\u10ec\u10da\u10d8\u10d0\u10dc\u10d8 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0 \u10d0\u10e5\u10d5\u10e1, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10e8\u10d8 \u10db\u10d0\u10e1 \u10e3\u10d7\u10d0\u10dc\u10d0\u10db\u10e8\u10e0\u10dd\u10db\u10da\u10d8\u10d0 \u10d8\u10e1\u10d4\u10d7 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d7\u10d0\u10dc, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 Netflix \u10d3\u10d0 Meta.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"\u10d2\u10d0\u10db\u10dd\u10d8\u10d9\u10d5\u10da\u10d8\u10d4\u10d7, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d0\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10d4\u10dc \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8 \u10de\u10dd\u10de\u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e1. \u10d2\u10d0\u10d8\u10d2\u10d4\u10d7 \u10d4\u10e5\u10e1\u10de\u10d4\u10e0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e0\u10e9\u10d4\u10d5\u10d4\u10d1\u10d8 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d6\u10e0\u10d3\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1.","protected":false},"author":1,"featured_media":31644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1307],"tags":[592,602,915,1033],"class_list":["post-31639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovaciebi-da-startapebi","tag-kultura","tag-teqnologiebi","tag-biznesis-ganvitareba","tag-touch-point"],"acf":[],"_links":{"self":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts\/31639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/comments?post=31639"}],"version-history":[{"count":2,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts\/31639\/revisions"}],"predecessor-version":[{"id":41720,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts\/31639\/revisions\/41720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/media\/31644"}],"wp:attachment":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/media?parent=31639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/categories?post=31639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/tags?post=31639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}