{"id":32757,"date":"2025-05-13T17:39:00","date_gmt":"2025-05-13T13:39:00","guid":{"rendered":"https:\/\/bankofgeorgia.ge\/blog\/?p=32757"},"modified":"2026-01-27T19:32:45","modified_gmt":"2026-01-27T15:32:45","slug":"didi-ganakhleba-sakartvelos-banki-biznesshi","status":"publish","type":"post","link":"https:\/\/bankofgeorgia.ge\/blog\/biznesi\/cifruli-produqtebi\/didi-ganakhleba-sakartvelos-banki-biznesshi\/","title":{"rendered":"\u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10d3\u10d8\u10d3\u10d8 \u10d2\u10d0\u10dc\u10d0\u10ee\u10da\u10d4\u10d1\u10d0 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10e8\u10d8 \u2013 \u10e0\u10d0 \u10d8\u10ea\u10d5\u10da\u10d4\u10d1\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d7\u10d5\u10d8\u10e1?"},"content":{"rendered":"\n<p>\u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d0\u10e8\u10d8 \u10d3\u10d8\u10d3\u10d8 \u10d2\u10d0\u10dc\u10d0\u10ee\u10da\u10d4\u10d1\u10d0\u10d0. \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10e5\u10db\u10d8\u10d0\u10dc\u10dd\u10d1\u10d8\u10e1 \u10db\u10ee\u10d0\u10e0\u10d3\u10d0\u10ed\u10d4\u10e0\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10db\u10d0\u10d7\u10d7\u10d5\u10d8\u10e1 \u10d3\u10d0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7\u10d8 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10d6\u10dc\u10d8\u10d7, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10da \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 \u10e4\u10d8\u10d6\u10d8\u10d9\u10e3\u10e0 \u10e1\u10d0\u10d1\u10d0\u10dc\u10d9\u10dd \u10db\u10dd\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d0\u10e1 \u10d0\u10e0\u10d0\u10d4\u10e0\u10d7\u10d8 \u10e1\u10d8\u10d0\u10ee\u10da\u10d4 \u10e8\u10d4\u10d4\u10db\u10d0\u10e2\u10d0.<\/p>\n\n\n\n<p>\u10d2\u10d0\u10dc\u10d0\u10ee\u10da\u10d4\u10d1\u10d8\u10e1 \u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10e8\u10d8, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1 \u10db\u10dd\u10d1\u10d8\u10da\u10d1\u10d0\u10dc\u10d9\u10e1 \u10d3\u10d0\u10d4\u10db\u10d0\u10e2\u10d0 <strong>\u10ec\u10d4\u10e0\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10d3\u10e3\u10da\u10d8 <\/strong><strong>, <\/strong>\u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10db\u10d4\u10e8\u10d5\u10d4\u10dd\u10d1\u10d8\u10d7 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10d2\u10d0\u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d3\u10d0 \u10d3\u10d0 \u10d3\u10d0\u10e9\u10e5\u10d0\u10e0\u10d3\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10d0\u10dc\u10d9\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0. \u10d0\u10e6\u10e1\u10d0\u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10d8\u10d0, \u10e0\u10dd\u10db \u10ec\u10d4\u10e0\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10d3\u10e3\u10da\u10d8 \u10d0\u10e5\u10d0\u10db\u10d3\u10d4 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1 \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2\u10d1\u10d0\u10dc\u10d9\u10e8\u10d8 \u10d8\u10e7\u10dd \u10ee\u10d4\u10da\u10db\u10d8\u10e1\u10d0\u10ec\u10d5\u10d3\u10dd\u10db\u10d8, \u10d0\u10ee\u10da\u10d0 \u10d9\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10e1 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d0 \u10d0\u10e5\u10d5\u10d7, \u10dc\u10d4\u10d1\u10d8\u10e1\u10db\u10d8\u10d4\u10e0\u10d8 \u10d0\u10d3\u10d2\u10d8\u10da\u10d8\u10d3\u10d0\u10dc, \u10e1\u10d0\u10e1\u10e3\u10e0\u10d5\u10d4\u10da \u10d3\u10e0\u10dd\u10e1, \u10db\u10d8\u10d8\u10e6\u10dd\u10dc \u10de\u10d0\u10e1\u10e3\u10ee\u10d4\u10d1\u10d8 \u10db\u10d0\u10d7\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd \u10d9\u10d8\u10d7\u10ee\u10d5\u10d4\u10d1\u10d6\u10d4.<\/p>\n\n\n\n<p>\u10d2\u10d0\u10dc\u10d0\u10ee\u10da\u10d4\u10d1\u10d8\u10e1 \u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10e8\u10d8, \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8 \u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d0\u10d3, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10e1 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d0 \u10d0\u10e5\u10d5\u10d7, <strong>\u10e1\u10e0\u10e3\u10da\u10d0\u10d3<\/strong><strong> <\/strong><strong>\u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d0\u10d3<\/strong> \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d3\u10d0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7\u10d8 \u10d3\u10dd\u10d9\u10e3\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d4\u10e8\u10d4, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1 \u10db\u10dd\u10d1\u10d8\u10da\u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10d0\u10dc \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1 \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2\u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d8\u10d7 \u10db\u10dd\u10d8\u10d7\u10ee\u10dd\u10d5\u10dd\u10dc 80 000 \u10da\u10d0\u10e0\u10d0\u10db\u10d3\u10d4 \u10d7\u10d0\u10dc\u10ee\u10d0, 3 \u10d7\u10d5\u10d8\u10d7 \u10e3\u10de\u10e0\u10dd\u10ea\u10d4\u10dc\u10e2\u10dd\u10d3 \u10d0\u10dc 3-48 \u10d7\u10d5\u10d4\u10db\u10d3\u10d4 \u10d5\u10d0\u10d3\u10d8\u10d7 (\u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 19%-\u10d3\u10d0\u10dc). \u10e1\u10d4\u10e1\u10ee\u10d8\u10e1 \u10d2\u10d0\u10d0\u10e5\u10e2\u10d8\u10e3\u10e0\u10d4\u10d1\u10d0 \u10d9\u10d8 \u10db\u10dd\u10d1\u10d8\u10da\u10d1\u10d0\u10dc\u10d9\u10e8\u10d8, 2 \u10ec\u10e3\u10d7\u10d0\u10db\u10d3\u10d4 \u10d3\u10e0\u10dd\u10e8\u10d8\u10d0 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10d4\u10da\u10d8.<\/p>\n\n\n\n<p>\u10d2\u10d0\u10dc\u10d0\u10ee\u10da\u10d4\u10d1\u10d0 \u10d4\u10ee\u10d4\u10d1\u10d0 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 <strong><a href=\"https:\/\/businessmanager.bog.ge\/ka\/products\/adsmanager\" target=\"_blank\" rel=\"noopener\">Ads \u10db\u10d4\u10dc\u10d4\u10ef\u10d4\u10e0\u10e1\u10d0\u10ea<\/a>.<\/strong> \u10e0\u10d4\u10d2\u10d8\u10dd\u10dc\u10e8\u10d8 \u10e3\u10dc\u10d8\u10d9\u10d0\u10da\u10e3\u10e0 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0\u10e1 \u10d4\u10db\u10d0\u10e2\u10d4\u10d1\u10d0 \u10d0\u10ee\u10d0\u10da\u10d8 \u10e4\u10e3\u10dc\u10e5\u10ea\u10d8\u10dd\u10dc\u10d0\u10da\u10d8 \u201eAd Quality\u201d, \u10e0\u10dd\u10db\u10da\u10d8\u10d7\u10d0\u10ea \u10d2\u10d0\u10dc\u10d8\u10e1\u10d0\u10d6\u10e6\u10d5\u10e0\u10d4\u10d1\u10d0 \u10d8\u10e1, \u10d7\u10e3 \u10e0\u10dd\u10db\u10d4\u10da \u10d0\u10e0\u10ee\u10d4\u10d1\u10e8\u10d8 \u10d2\u10d0\u10db\u10dd\u10e9\u10dc\u10d3\u10d4\u10d1\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10da\u10d8 \u10e8\u10d4\u10d7\u10d0\u10d5\u10d0\u10d6\u10d4\u10d1\u10d0 (\u10e4\u10d0\u10e1\u10d3\u10d0\u10d9\u10da\u10d4\u10d1\u10d0, PLUS \u10e5\u10e3\u10da\u10d4\u10d1\u10d8 \u10d7\u10e3 \u10e5\u10d4\u10e8\u10d1\u10d4\u10e5\u10d8).<\/p>\n\n\n\n<p>\u10e1\u10e3\u10da \u10db\u10d0\u10da\u10d4 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 <strong>\u10ee\u10e3\u10d7 \u10e4\u10d8\u10da\u10d8\u10d0\u10da\u10e8\u10d8,<\/strong> \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10d3\u10d0\u10ec\u10e7\u10d4\u10d1\u10d8\u10e1 \u10db\u10e1\u10e3\u10e0\u10d5\u10d4\u10da\u10d8 \u10e0\u10d4\u10d6\u10d8\u10d3\u10d4\u10dc\u10e2\u10d8 \u10d8\u10dc\u10d3.\u10db\u10d4\u10ec\u10d0\u10e0\u10db\u10d4\u10d1\u10d8 \u10d0\u10dc \u10e8\u10de\u10e1-\u10d4\u10d1\u10d8<strong>&nbsp; <\/strong><strong>\u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1<\/strong><strong> \u10d3\u10d0\u10d0\u10e0\u10d4\u10d2\u10d8\u10e1\u10e2\u10e0\u10d8\u10e0\u10d4\u10d1\u10d0\u10e1 \u10e8\u10d4\u10eb\u10da\u10d4\u10d1\u10d4\u10dc<\/strong>. \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10e8\u10d8 \u10d0\u10db \u10e4\u10d8\u10da\u10d8\u10d0\u10da\u10d4\u10d1\u10d8\u10e1 \u10e0\u10d8\u10ea\u10ee\u10d5\u10d8 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10d2\u10d0\u10d8\u10d6\u10e0\u10d3\u10d4\u10d1\u10d0 \u10d3\u10d0 &nbsp;\u10e1\u10d4\u10e0\u10d5\u10d8\u10e1\u10d8 \u10e0\u10d4\u10d2\u10d8\u10dd\u10dc\u10d4\u10d1\u10e8\u10d8\u10ea 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\u10d1\u10d8\u10d6\u10dc\u10d4\u10e1 \u10d1\u10d0\u10e0\u10d0\u10d7\u10d8, \u10e2\u10d4\u10e0\u10db\u10d8\u10dc\u10d0\u10da\u10d8 3 \u10d7\u10d5\u10d8\u10d7 \u10db\u10dd\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10d9\u10dd\u10db\u10d8\u10e1\u10d8\u10dd\u10e1 \u10d2\u10d0\u10e0\u10d4\u10e8\u10d4 \u10d3\u10d0 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10d2\u10d0\u10d3\u10d0\u10ee\u10d3\u10d4\u10d1\u10d8 \u2014 \u10e1\u10d0\u10d9\u10dd\u10db\u10d8\u10e1\u10d8\u10dd\u10e1 \u10d2\u10d0\u10e0\u10d4\u10e8\u10d4.<\/p>\n\n\n\n<p>\u10d1\u10d8\u10d6\u10dc\u10d4\u10e1 \u10db\u10dd\u10d1\u10d8\u10da\u10d1\u10d0\u10dc\u10d9\u10e8\u10d8 \u10ee\u10d4\u10da\u10db\u10d8\u10e1\u10d0\u10ec\u10d5\u10d3\u10dd\u10db\u10d8 \u10d2\u10d0\u10ee\u10d3\u10d4\u10d1\u10d0 <strong>\u10e1\u10d0\u10e2\u10d4\u10dc\u10d3\u10d4\u10e0\u10dd \u10d2\u10d0\u10e0\u10d0\u10dc\u10e2\u10d8\u10d8\u10e1<\/strong> \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\u10ea. 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