{"id":33628,"date":"2025-09-25T12:59:14","date_gmt":"2025-09-25T08:59:14","guid":{"rendered":"https:\/\/bankofgeorgia.ge\/blog\/?p=33628"},"modified":"2026-01-28T14:27:50","modified_gmt":"2026-01-28T10:27:50","slug":"rogor-ikmneba-produkti-romelits-1-7-mln-ze-met-adamians-qoveldghiurobas-umartivebs","status":"publish","type":"post","link":"https:\/\/bankofgeorgia.ge\/blog\/biznesi\/inovaciebi-da-startapebi\/rogor-ikmneba-produkti-romelits-1-7-mln-ze-met-adamians-qoveldghiurobas-umartivebs\/","title":{"rendered":"\u10e0\u10dd\u10d2\u10dd\u10e0 \u10d8\u10e5\u10db\u10dc\u10d4\u10d1\u10d0 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea 1.7 \u10db\u10da\u10dc-\u10d6\u10d4 \u10db\u10d4\u10e2 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e1 \u10e7\u10dd\u10d5\u10d4\u10da\u10d3\u10e6\u10d8\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1 \u10e3\u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d4\u10d1\u10e1"},"content":{"rendered":"\n<p>\u10e1\u10e3\u10da \u10ea\u10dd\u10e2\u10d0 \u10ee\u10dc\u10d8\u10e1 \u10ec\u10d8\u10dc \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10db\u10d0 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10e4\u10d8\u10dc\u10d0\u10dc\u10e1\u10e3\u10e0\u10d8 \u10d2\u10d0\u10db\u10dd\u10ea\u10d4\u10db\u10d8\u10e1\u10d2\u10d0\u10dc, <a href=\"https:\/\/bankofgeorgia.ge\/blog\/teqnologiebi\/34-jildo-global-finance-isgan-sakartvelos-bankis-motsinave-pozitsiebi-tsiprul-speroshi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global Finance-\u10d8\u10e1\u10d2\u10d0\u10dc, 34 \u10ef\u10d8\u10da\u10d3\u10dd \u10db\u10d8\u10d8\u10e6\u10dd<\/a> \u2013 \u10d0\u10e6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10db\u10d8\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10da\u10d8\u10d3\u10d4\u10e0\u10dd\u10d1\u10d0\u10e1 \u10ea\u10d4\u10dc\u10e2\u10e0\u10d0\u10da\u10e3\u10e0 \u10d3\u10d0 \u10d0\u10e6\u10db\u10dd\u10e1\u10d0\u10d5\u10da\u10d4\u10d7 \u10d4\u10d5\u10e0\u10dd\u10de\u10d0\u10e8\u10d8 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10d4\u10e0\u10d7\u10ee\u10d4\u10da \u10d0\u10d3\u10d0\u10e1\u10e2\u10e3\u10e0\u10d4\u10d1\u10e1.<\/p>\n\n\n\n<p>\u10db\u10d0\u10d2\u10e0\u10d0\u10db \u201e\u10e1\u10d0\u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10dd \u10db\u10dd\u10d1\u10d8\u10da\u10d1\u10d0\u10dc\u10d9\u10d8\u10e1&#8221; \u10d7\u10e3 \u201e\u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10e3\u10e0\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1&#8221; \u10e8\u10d7\u10d0\u10db\u10d1\u10d4\u10ed\u10d3\u10d0\u10d5\u10d8 \u10e2\u10d8\u10e2\u10e3\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10e6\u10db\u10d0, \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd \u10d0\u10db\u10d1\u10d0\u10d5\u10d8 \u10d8\u10db\u10d0\u10da\u10d4\u10d1\u10d0: \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d8\u10e5\u10db\u10dc\u10d4\u10d1\u10d0 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea 1.7 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d6\u10d4 \u10db\u10d4\u10e2 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e1 \u10e7\u10dd\u10d5\u10d4\u10da\u10d3\u10e6\u10d8\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1 \u10e3\u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d4\u10d1\u10e1? <\/p>\n\n\n\n<p>\u10d0\u10db \u10d9\u10d8\u10d7\u10ee\u10d5\u10d0\u10d6\u10d4 \u10de\u10d0\u10e1\u10e3\u10ee\u10d8\u10e1 \u10e1\u10d0\u10eb\u10d8\u10d4\u10d1\u10da\u10d0\u10d3, \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d2\u10e3\u10dc\u10d3\u10d8\u10d3\u10d0\u10dc \u10dd\u10e0 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e1 \u10d5\u10d4\u10e1\u10d0\u10e3\u10d1\u10e0\u10d4\u10d7: <strong>\u10d2\u10d8\u10dd\u10e0\u10d2\u10d8 \u10d5\u10d0\u10ee\u10e2\u10d0\u10dc\u10d2\u10d8\u10e8\u10d5\u10d8\u10da\u10e1, \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 Chief Digital Officer-\u10e1, \u10d3\u10d0 \u10d0\u10dc\u10d0 \u10e1\u10d0\u10e0\u10d0\u10da\u10d8\u10eb\u10d4\u10e1, UX-\u10d8\u10e1 (\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10e1) \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d8\u10e1 \u10ee\u10d4\u10da\u10db\u10eb\u10e6\u10d5\u10d0\u10dc\u10d4\u10da\u10e1.<\/strong><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_1387-1-683x1024.jpg\" alt=\"\" class=\"wp-image-33629\" srcset=\"https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_1387-1-683x1024.jpg 683w, https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_1387-1-200x300.jpg 200w, https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_1387-1-768x1151.jpg 768w, https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_1387-1-1025x1536.jpg 1025w, https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_1387-1-1366x2048.jpg 1366w, https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_1387-1-scaled.jpg 1708w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u10e0\u10dd\u10d2\u10dd\u10e0 \u10d8\u10e5\u10ea\u10d0 \u10db\u10dd\u10d1\u10d8\u10da\u10d1\u10d0\u10dc\u10d9\u10d8 \u10e4\u10d8\u10dc\u10d0\u10dc\u10e1\u10e3\u10e0 Super App-\u10d0\u10d3?<\/h3>\n\n\n\n<p>\u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10e4\u10d0\u10e5\u10e2\u10dd\u10e0\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d2\u10d8\u10dd\u10e0\u10d2\u10d8 \u10d5\u10d0\u10ee\u10e2\u10d0\u10dc\u10d2\u10d8\u10e8\u10d5\u10d8\u10da\u10d8 \u10d2\u10d0\u10dc\u10db\u10d0\u10e0\u10e2\u10d0\u10d5\u10e1, \u10db\u10dd\u10d1\u10d8\u10da\u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10e4\u10e3\u10dc\u10d3\u10d0\u10db\u10d4\u10dc\u10e2\u10e3\u10e0\u10d8 \u10e2\u10e0\u10d0\u10dc\u10e1\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d0 \u10d8\u10e7\u10dd. \u10d2\u10e3\u10dc\u10d3\u10db\u10d0 \u10d3\u10d0\u10d8\u10e1\u10d0\u10ee\u10d0 \u10db\u10d8\u10d6\u10dc\u10d0\u10d3, \u10e8\u10d4\u10d4\u10e5\u10db\u10dc\u10d0 \u10d0\u10e0\u10d0 \u10e3\u10d1\u10e0\u10d0\u10da\u10dd\u10d3 \u10e1\u10d0\u10d1\u10d0\u10dc\u10d9\u10dd \u10d0\u10de\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10e1\u10e3\u10de\u10d4\u10e0\u10d0\u10de\u10d8, \u10e1\u10d0\u10d3\u10d0\u10ea \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d8 \u10e4\u10d8\u10dc\u10d0\u10dc\u10e1\u10e3\u10e0 \u10d3\u10d0 \u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d8\u10e1\u10d4\u10e3\u10da \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d4\u10d1\u10e1 \u10d4\u10e0\u10d7 \u10e1\u10d8\u10d5\u10e0\u10ea\u10d4\u10e8\u10d8 \u10d3\u10d0\u10d8\u10d9\u10db\u10d0\u10e7\u10dd\u10e4\u10d8\u10da\u10d4\u10d1\u10d3\u10d0.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-style-1 is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3\u10d8 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10db\u10d0\u10ea \u10e9\u10d5\u10d4\u10dc\u10d8 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0 \u10d2\u10d0\u10dc\u10d0\u10de\u10d8\u10e0\u10dd\u10d1\u10d0, \u10d8\u10e7\u10dd \u10db\u10dd\u10d1\u10d8\u10da\u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10e2\u10e0\u10d0\u10dc\u10e1\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d0 \u10e1\u10e0\u10e3\u10da\u10e4\u10d0\u10e1\u10dd\u10d5\u10d0\u10dc \u10e4\u10d8\u10dc\u10d0\u10dc\u10e1\u10e3\u10e0 Super-App-\u10d0\u10d3. \u10d3\u10e6\u10d4\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d8 \u10d0\u10de\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0\u10e8\u10d8 \u10e3\u10d9\u10d5\u10d4 \u10d0\u10e0\u10d0\u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10e1\u10d0\u10d1\u10d0\u10dc\u10d9\u10dd \u10e1\u10d4\u10e0\u10d5\u10d8\u10e1\u10d4\u10d1\u10e1 \u10d8\u10e6\u10d4\u10d1\u10e1, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d1\u10d4\u10d5\u10e0 \u10e1\u10ee\u10d5\u10d0 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d0\u10e1\u10d0\u10ea, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e7\u10dd\u10d5\u10d4\u10da\u10d3\u10e6\u10d8\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1 \u10d0\u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d4\u10d1\u10e1<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>\u201e\u10e1\u10ee\u10d5\u10d0 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d4\u10d1\u10d8&#8221; \u10d3\u10e6\u10d4\u10e1 \u10e3\u10d9\u10d5\u10d4 \u10d0\u10de\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d2\u10d0\u10dc\u10e3\u10e7\u10dd\u10e4\u10d4\u10da\u10d8 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8\u10d0: \u10e1\u10d0\u10d3\u10d0\u10d6\u10e6\u10d5\u10d4\u10d5\u10dd \u10de\u10d0\u10d9\u10d4\u10e2\u10d8\u10e1 \u10e8\u10d4\u10eb\u10d4\u10dc\u10d0, \u10d0\u10db\u10d4\u10e0\u10d8\u10d9\u10e3\u10da \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e8\u10d8 \u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10d8\u10e0\u10d4\u10d1\u10d0, \u10e1\u10d0\u10e1\u10d0\u10e9\u10e3\u10e5\u10e0\u10d4 \u10d1\u10d0\u10e0\u10d0\u10d7\u10d8\u10e1 \u10db\u10d0\u10e0\u10d7\u10d5\u10d0 \u10d7\u10e3 \u10e1\u10d0\u10ee\u10d4\u10da\u10db\u10ec\u10d8\u10e4\u10dd \u10e1\u10d4\u10e0\u10d5\u10d8\u10e1\u10d4\u10d1\u10d6\u10d4 \u10ec\u10d5\u10d3\u10dd\u10db\u10d0 \u2013 \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8 \u10d4\u10e0\u10d7 \u10d0\u10de\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0\u10e8\u10d8\u10d0 \u10d7\u10d0\u10d5\u10db\u10dd\u10e7\u10e0\u10d8\u10da\u10d8. \u10e8\u10d4\u10d3\u10d4\u10d2\u10d0\u10d3, \u10db\u10dd\u10d1\u10d8\u10da\u10d1\u10d0\u10dc\u10d9\u10d8 \u10d9\u10da\u10d0\u10e1\u10d8\u10d9\u10e3\u10e0\u10d8 \u10d0\u10de\u10d8\u10d3\u10d0\u10dc \u10e7\u10dd\u10d5\u10d4\u10da\u10d3\u10e6\u10d8\u10e3\u10e0\u10dd\u10d1\u10d8\u10e1 \u10d3\u10d0\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d3 \u10d8\u10e5\u10ea\u10d0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u10e1\u10d8\u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d8\u10e1 \u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10d4\u10d1\u10d0: \u10e0\u10dd\u10d2\u10dd\u10e0 \u10db\u10e3\u10e8\u10d0\u10dd\u10d1\u10e1 \u10d0\u10e2\u10dd\u10db\u10e3\u10e0\u10d8 \u10d3\u10d8\u10d6\u10d0\u10d8\u10dc\u10d8<\/h3>\n\n\n\n<p>\u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10d4\u10e0\u10d7 \u10d0\u10de\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0\u10e8\u10d8 \u10d0\u10db\u10d3\u10d4\u10dc\u10d8 \u10e4\u10e3\u10dc\u10e5\u10ea\u10d8\u10d0 \u10d8\u10e7\u10e0\u10d8\u10e1 \u10d7\u10d0\u10d5\u10e1, \u10e9\u10dc\u10d3\u10d4\u10d1\u10d0 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d0: \u10e0\u10dd\u10d2\u10dd\u10e0 \u10e8\u10d4\u10d5\u10d8\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10dd\u10d7 \u10e1\u10d8\u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d4 \u10d3\u10d0 \u10d0\u10e0 \u10d3\u10d0\u10d5\u10d9\u10d0\u10e0\u10d2\u10dd\u10d7 \u10d8\u10dc\u10e2\u10e3\u10d8\u10ea\u10d8\u10e3\u10e0\u10dd\u10d1\u10d0? \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10e5 \u10e8\u10d4\u10db\u10dd\u10d3\u10d8\u10e1 User Experience, \u10d0\u10dc\u10e3 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10d6\u10d4 \u10d6\u10e0\u10e3\u10dc\u10d5\u10d0, \u10e0\u10d0\u10ea \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10e4\u10e3\u10eb\u10d5\u10d4\u10da\u10d8\u10d0.<\/p>\n\n\n\n<p>\u10d0\u10dc\u10d0 \u10e1\u10d0\u10e0\u10d0\u10da\u10d8\u10eb\u10d4 \u10d2\u10d5\u10d8\u10ee\u10e1\u10dc\u10d8\u10e1, \u10e0\u10dd\u10db \u10d0\u10db \u10d1\u10d0\u10da\u10d0\u10dc\u10e1\u10d8\u10e1 \u10e1\u10d0\u10d8\u10d3\u10e3\u10db\u10da\u10dd \u10d3\u10d8\u10d6\u10d0\u10d8\u10dc\u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d0\u10d0 \u2013 \u10ec\u10d4\u10e1\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d9\u10dd\u10db\u10de\u10dd\u10dc\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d8 \u10d1\u10d8\u10d1\u10da\u10d8\u10dd\u10d7\u10d4\u10d9\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10e1, \u10e0\u10dd\u10db \u10d0\u10de\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8 \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10d7\u10d0\u10dc \u10f0\u10d0\u10e0\u10db\u10dd\u10dc\u10d8\u10d0\u10e8\u10d8 \u10db\u10e3\u10e8\u10d0\u10dd\u10d1\u10d3\u10d4\u10e1.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-style-2 is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>2021 \u10ec\u10da\u10d8\u10d3\u10d0\u10dc \u10e9\u10d5\u10d4\u10dc\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d0\u10e0\u10ee\u10d4\u10d1\u10d8 \u10d3\u10d8\u10d6\u10d0\u10d8\u10dc\u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d8\u10d7 \u10d8\u10e5\u10db\u10dc\u10d4\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d0\u10e2\u10dd\u10db\u10e3\u10e0\u10d8 \u10d3\u10d8\u10d6\u10d0\u10d8\u10dc\u10d8\u10e1 \u10de\u10e0\u10d8\u10dc\u10ea\u10d8\u10de\u10d4\u10d1\u10d6\u10d4\u10d0 \u10d0\u10d2\u10d4\u10d1\u10e3\u10da\u10d8. \u10d3\u10d8\u10d6\u10d0\u10d8\u10dc\u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d0 \u10d7\u10d0\u10dc\u10db\u10d8\u10db\u10d3\u10d4\u10d5\u10e0\u10e3\u10da\u10d8 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10e1 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1 \u10d2\u10d5\u10d0\u10eb\u10da\u10d4\u10d5\u10e1 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10d0\u10e0\u10ee\u10e8\u10d8<br><br><\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_2384-1-683x1024.jpg\" alt=\"\" class=\"wp-image-33630\" srcset=\"https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_2384-1-683x1024.jpg 683w, https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_2384-1-200x300.jpg 200w, https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_2384-1-768x1151.jpg 768w, https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_2384-1-1025x1536.jpg 1025w, https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_2384-1-1366x2048.jpg 1366w, https:\/\/bankofgeorgia.ge\/blog\/app\/uploads\/2025\/09\/IMG_2384-1-scaled.jpg 1708w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u10e0\u10d0\u10e1 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1 \u10d0\u10e2\u10dd\u10db\u10e3\u10e0\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d0?<\/h3>\n\n\n\n<p>\u10ec\u10d0\u10e0\u10db\u10dd\u10d8\u10d3\u10d2\u10d8\u10dc\u10d4 \u10d3\u10d8\u10d6\u10d0\u10d8\u10dc\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea LEGO-\u10e1 \u10d9\u10dd\u10dc\u10e1\u10e2\u10e0\u10e3\u10e5\u10e2\u10dd\u10e0\u10d8. \u10d3\u10d8\u10d6\u10d0\u10d8\u10dc\u10d8\u10e1 \u10e3\u10db\u10ea\u10d8\u10e0\u10d4\u10e1\u10d8, \u10d2\u10d0\u10dc\u10e3\u10e7\u10dd\u10e4\u10d4\u10da\u10d8 \u10d4\u10da\u10d4\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8 \u2013 \u10e6\u10d8\u10da\u10d0\u10d9\u10d4\u10d1\u10d8, \u10e2\u10d4\u10e5\u10e1\u10e2\u10d8\u10e1 \u10d5\u10d4\u10da\u10d4\u10d1\u10d8, \u10d0\u10d8\u10d9\u10dd\u10dc\u10d4\u10d1\u10d8 \u2013 \u10d2\u10d0\u10dc\u10d8\u10ee\u10d8\u10da\u10d4\u10d1\u10d0 \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d0\u10e2\u10dd\u10db\u10d4\u10d1\u10d8. \u10d0\u10e2\u10dd\u10db\u10d4\u10d1\u10d8\u10e1 \u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10dd\u10d1\u10d0 \u10d9\u10d8 \u10e5\u10db\u10dc\u10d8\u10e1 \u10e3\u10e4\u10e0\u10dd \u10d3\u10d8\u10d3 \u10d9\u10dd\u10db\u10de\u10dd\u10dc\u10d4\u10dc\u10e2\u10d4\u10d1\u10e1, \u10d0\u10dc\u10e3 \u10db\u10dd\u10da\u10d4\u10d9\u10e3\u10da\u10d4\u10d1\u10e1 (\u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3, \u10e1\u10d0\u10eb\u10d8\u10d4\u10d1\u10dd \u10d5\u10d4\u10da\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e6\u10d8\u10da\u10d0\u10d9\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e2\u10d4\u10e5\u10e1\u10e2\u10d8\u10e1 \u10d5\u10d4\u10da\u10d8\u10e1\u10d2\u10d0\u10dc \u10e8\u10d4\u10d3\u10d2\u10d4\u10d1\u10d0). \u10db\u10dd\u10da\u10d4\u10d9\u10e3\u10da\u10d4\u10d1\u10d8, \u10d7\u10d0\u10d5\u10d8\u10e1 \u10db\u10ee\u10e0\u10d8\u10d5, \u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc \u10e3\u10e4\u10e0\u10dd \u10e0\u10d7\u10e3\u10da \u10dd\u10e0\u10d2\u10d0\u10dc\u10d8\u10d6\u10db\u10d4\u10d1\u10d0\u10d3, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0, \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3, \u10e1\u10d0\u10d8\u10e2\u10d8\u10e1 \u10d6\u10d4\u10d3\u10d0 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8 (\u10f0\u10d4\u10d3\u10d4\u10e0\u10d8). \u10e1\u10d0\u10d1\u10dd\u10da\u10dd\u10dd\u10d3, \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d4\u10e1 \u10dd\u10e0\u10d2\u10d0\u10dc\u10d8\u10d6\u10db\u10d4\u10d1\u10d8 \u10e5\u10db\u10dc\u10d8\u10d0\u10dc \u10d0\u10de\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1 \u10e1\u10e0\u10e3\u10da\u10e7\u10dd\u10e4\u10d8\u10da \u10d2\u10d5\u10d4\u10e0\u10d3\u10d4\u10d1\u10e1.<\/p>\n\n\n\n<p>\u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10e3\u10e0\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d0 \u10d0\u10eb\u10da\u10d4\u10d5\u10e1 \u10d2\u10e3\u10dc\u10d3\u10e1 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1, \u10d8\u10db\u10e3\u10e8\u10d0\u10dd\u10e1 \u10d4\u10e0\u10d7\u10d8 \u10e8\u10d4\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7 \u10e3\u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d2\u10d0\u10d3\u10d0\u10db\u10ec\u10e7\u10d5\u10d4\u10e2 \u10d3\u10d4\u10e2\u10d0\u10da\u10d4\u10d1\u10d6\u10d4. \u10d0\u10e1\u10d4\u10d7\u10d8 \u10d3\u10d4\u10e2\u10d0\u10da\u10d4\u10d1\u10d8\u10d0, \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3, \u10e4\u10d4\u10e0\u10d7\u10d0 \u10de\u10d0\u10da\u10d8\u10e2\u10e0\u10d8\u10e1 \u10d3\u10d0\u10ee\u10d5\u10d4\u10ec\u10d0 \u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10d8 \u10d0\u10e6\u10e5\u10db\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10e8\u10e0\u10d8\u10e4\u10e2\u10d8\u10e1 \u10d6\u10dd\u10db\u10d8\u10e1 \u10d2\u10d0\u10d6\u10e0\u10d3\u10d0, \u10d0\u10dc \u10e1\u10e3\u10da\u10d0\u10ea \u10f0\u10d4\u10de\u10e2\u10d8\u10d9\u10d4\u10d1\u10d8\u10e1 (\u10d5\u10d8\u10d1\u10e0\u10d0\u10ea\u10d8\u10e3\u10da\u10d8 \u10e3\u10d9\u10e3\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d8) \u10d3\u10d0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0. \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8 \u10d4\u10e0\u10d7 \u10db\u10d8\u10d6\u10d0\u10dc\u10e1 \u10d4\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d0: \u10d0\u10de\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0 \u10d8\u10dc\u10e2\u10e3\u10d8\u10ea\u10d8\u10e3\u10e0\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10e1\u10d8\u10d0\u10db\u10dd\u10d5\u10dc\u10dd \u10d8\u10e7\u10dd\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d0: \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d8\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d1\u10e1 \u10d3\u10d8\u10d3\u10d8 \u10d1\u10d0\u10dc\u10d9\u10d8 \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10e3\u10e0 \u10e1\u10e3\u10da\u10d8\u10e1\u10d9\u10d5\u10d4\u10d7\u10d4\u10d1\u10d0\u10e1<\/h3>\n\n\n\n<p>\u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d0 \u10d0\u10e0\u10d0\u10d0, \u10d8\u10e1 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d8\u10e1 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8\u10d0. Global Finance-\u10d8\u10e1 \u10ef\u10d8\u10da\u10d3\u10dd, \u201e\u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10e3\u10e0\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d1\u10d0\u10dc\u10d9\u10d8&#8221; \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d8\u10e1 \u10d0\u10e6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d0\u10d0. \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d0\u10ee\u10d4\u10e0\u10ee\u10d4\u10d1\u10e1 \u10d0\u10e1\u10d4\u10d7\u10d8 \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10e3\u10e0\u10d8 \u10dd\u10e0\u10d2\u10d0\u10dc\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0, \u10e8\u10d4\u10d8\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10dd\u10e1 \u10db\u10dd\u10e5\u10dc\u10d8\u10da\u10dd\u10d1\u10d0 \u10d3\u10d0 \u10db\u10e3\u10d3\u10db\u10d8\u10d5\u10d0\u10d3 \u10d4\u10eb\u10d4\u10d1\u10dd\u10e1 \u10e1\u10d8\u10d0\u10ee\u10da\u10d4\u10d4\u10d1\u10d8?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-style-1 is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u10d1\u10d4\u10d5\u10e0\u10e1 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d4\u10d2\u10dd\u10dc\u10dd\u10e1, \u10e0\u10dd\u10db \u10d3\u10d8\u10d3\u10d8 \u10dd\u10e0\u10d2\u10d0\u10dc\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e1 \u10db\u10eb\u10d8\u10db\u10d4 \u10d3\u10d0 \u10dc\u10d0\u10d9\u10da\u10d4\u10d1\u10d0\u10d3 \u10db\u10dd\u10e5\u10dc\u10d8\u10da\u10d8\u10d0, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10e9\u10d5\u10d4\u10dc\u10d7\u10d5\u10d8\u10e1 \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db \u10e1\u10e2\u10d4\u10e0\u10d4\u10dd\u10e2\u10d8\u10de\u10d8\u10e1 \u10d2\u10d0\u10e2\u10d4\u10ee\u10d5\u10d0\u10d0 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8. \u10e1\u10e2\u10d0\u10e0\u10e2\u10d0\u10de\u10d8\u10e1 \u10e1\u10e3\u10da\u10d8\u10e1\u10d9\u10d5\u10d4\u10d7\u10d4\u10d1\u10d0\u10e1 \u10d8\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d1\u10e1 \u10d0\u10e0\u10d0 \u10d6\u10dd\u10db\u10d0, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d0, \u10e1\u10d0\u10d3\u10d0\u10ea \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10d0 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e1 \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10d0\u10d3\u10d2\u10d8\u10da\u10d6\u10d4\u10d0<\/em> &#8211; \u10d2\u10d8\u10dd\u10e0\u10d2\u10d8 \u10d5\u10d0\u10ee\u10e2\u10d0\u10dc\u10d2\u10d8\u10e8\u10d5\u10d8\u10da\u10d8, Chief Digital Officer<\/p>\n<\/blockquote>\n\n\n\n<p>\u10d4\u10e1 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d0 \u10de\u10e0\u10d0\u10e5\u10e2\u10d8\u10d9\u10d0\u10e8\u10d8 \u10d8\u10d3\u10d4\u10d4\u10d1\u10d8\u10e1 \u10e1\u10ec\u10e0\u10d0\u10e4\u10d0\u10d3 \u10e2\u10d4\u10e1\u10e2\u10d8\u10e0\u10d4\u10d1\u10d0\u10e1, \u10d4\u10e5\u10e1\u10de\u10d4\u10e0\u10d8\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1\u10d0\u10d3\u10db\u10d8 \u10e6\u10d8\u10d0\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1\u10d2\u10d0\u10dc \u10e3\u10d9\u10e3\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d8\u10e1 \u10db\u10e3\u10d3\u10db\u10d8\u10d5 \u10e0\u10d4\u10df\u10d8\u10db\u10e8\u10d8 \u10db\u10d8\u10e6\u10d4\u10d1\u10d0\u10e1 \u10d2\u10e3\u10da\u10d8\u10e1\u10ee\u10db\u10dd\u10d1\u10e1. \u10d7\u10e3 \u10d8\u10d3\u10d4\u10d0 \u10d0\u10db\u10d0\u10e0\u10d7\u10da\u10d4\u10d1\u10e1, \u10d8\u10e1 \u10e1\u10ec\u10e0\u10d0\u10e4\u10d0\u10d3 \u10d8\u10dc\u10d4\u10e0\u10d2\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10e4\u10d0\u10e0\u10d7\u10dd \u10db\u10d0\u10e1\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10ee\u10d3\u10d4\u10d1\u10d0 \u10ee\u10d4\u10da\u10db\u10d8\u10e1\u10d0\u10ec\u10d5\u10d3\u10dd\u10db\u10d8.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u10db\u10dd\u10db\u10d0\u10d5\u10da\u10d8\u10e1 \u10de\u10d4\u10e0\u10e1\u10de\u10d4\u10e5\u10e2\u10d8\u10d5\u10d0: \u10de\u10d4\u10e0\u10e1\u10dd\u10dc\u10d0\u10da\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0 \u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10e3\u10e0\u10d8 \u10d8\u10dc\u10e2\u10d4\u10da\u10d4\u10e5\u10e2\u10d8\u10d7<\/h2>\n\n\n\n<p>\u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10d8 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10de\u10d4\u10e0\u10e1\u10dd\u10dc\u10d0\u10da\u10d8\u10d6\u10d4\u10d1\u10e3\u10da\u10d8\u10d0. \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d0\u10dc\u10d0, \u10d8\u10e1\u10d4 \u10d2\u10d8\u10dd\u10e0\u10d2\u10d8 \u10d7\u10d0\u10dc\u10ee\u10db\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc, \u10e0\u10dd\u10db \u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10e3\u10e0\u10d8 \u10d8\u10dc\u10e2\u10d4\u10da\u10d4\u10e5\u10e2\u10d8 (AI) \u10d0\u10db \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10e8\u10d8 \u10d2\u10d0\u10d3\u10d0\u10db\u10ec\u10e7\u10d5\u10d4\u10e2 \u10e0\u10dd\u10da\u10e1 \u10e8\u10d4\u10d0\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10e1 \u2013 \u10d8\u10e1 \u10d3\u10d0\u10d4\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d0 \u10d1\u10d0\u10dc\u10d9\u10e1, \u10e8\u10d4\u10e1\u10d7\u10d0\u10d5\u10d0\u10d6\u10dd\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10e1 \u10d6\u10e3\u10e1\u10e2\u10d0\u10d3 \u10d8\u10e1, \u10e0\u10d0\u10ea \u10db\u10d0\u10e1 \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da \u10db\u10dd\u10db\u10d4\u10dc\u10e2\u10e8\u10d8 \u10e1\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0. \u10d7\u10e3\u10db\u10ea\u10d0, AI-\u10e1 \u10e0\u10dd\u10da\u10d8 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10e8\u10d4\u10d7\u10d0\u10d5\u10d0\u10d6\u10d4\u10d1\u10d4\u10d1\u10d8\u10d7 \u10d0\u10e0 \u10e8\u10d4\u10db\u10dd\u10d8\u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10d0.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-style-2 is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10e3\u10e0\u10d8 \u10d8\u10dc\u10e2\u10d4\u10da\u10d4\u10e5\u10e2\u10d8\u10e1 \u10e1\u10d0\u10db\u10e3\u10e8\u10d0\u10dd \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10e8\u10d8 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0 \u10d2\u10d5\u10d0\u10e9\u10e5\u10d0\u10e0\u10d4\u10d1\u10e1, \u10d5\u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10d7 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10d4\u10e2\u10d0\u10de\u10d6\u10d4, \u10d8\u10e5\u10dc\u10d4\u10d1\u10d0 \u10d4\u10e1 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10db\u10dd\u10d9\u10d5\u10da\u10d4\u10d5\u10d0, \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10e3\u10d9\u10e3\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d8\u10e1 \u10d2\u10d4\u10dc\u10d4\u10e0\u10d0\u10ea\u10d8\u10d0, \u10d8\u10d3\u10d4\u10d0\u10ea\u10d8\u10d0 \u10d7\u10e3 \u10d2\u10d0\u10e0\u10d9\u10d5\u10d4\u10e3\u10da\u10d8 \u10e1\u10ea\u10d4\u10dc\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d8\u10db\u10e3\u10da\u10d0\u10ea\u10d8\u10d0, \u10d9\u10d5\u10da\u10d4\u10d5\u10d0\u10d6\u10d4 \u10d3\u10d0\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 \u10de\u10d4\u10e0\u10e1\u10dd\u10dc\u10d4\u10d1\u10d8\u10e1, \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10e4\u10e1\u10d8\u10e5\u10dd\u10e2\u10d8\u10de\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10de\u10d4\u10e0\u10e1\u10de\u10d4\u10e5\u10e2\u10d8\u10d5\u10d8\u10d3\u10d0\u10dc \u10e4\u10e3\u10dc\u10e5\u10ea\u10d8\u10dd\u10dc\u10d0\u10da\u10d8\u10e1 \u10d3\u10d0\u10dc\u10d0\u10ee\u10d5\u10d0<\/em> &#8211; \u10d0\u10dc\u10d0 \u10e1\u10d0\u10e0\u10d0\u10da\u10d8\u10eb\u10d4, UX-\u10d8\u10e1 \u10f0\u10d4\u10d3\u10d8<\/p>\n<\/blockquote>\n\n\n\n<p>34 \u10ef\u10d8\u10da\u10d3\u10dd, \u10e0\u10d0 \u10d7\u10e5\u10db\u10d0 \u10e3\u10dc\u10d3\u10d0, \u10e8\u10d7\u10d0\u10db\u10d1\u10d4\u10ed\u10d3\u10d0\u10d5\u10d8 \u10d0\u10e6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d0\u10d0, \u10d7\u10e3\u10db\u10ea\u10d0, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d2\u10d8\u10dd\u10e0\u10d2\u10d8 \u10d5\u10d0\u10ee\u10e2\u10d0\u10dc\u10d2\u10d8\u10e8\u10d5\u10d8\u10da\u10d8 \u10d0\u10db\u10d1\u10dd\u10d1\u10e1, \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10e1 \u10d1\u10d4\u10d5\u10e0\u10d0\u10d3 \u10e3\u10e4\u10e0\u10dd \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10e1\u10d0\u10d6\u10dd\u10db\u10d8:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-style-1 is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u10d3\u10e6\u10d4\u10e1 1.7 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d8 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e3\u10e0\u10d0\u10d3 \u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10da\u10dd\u10d1\u10e1 \u10e9\u10d5\u10d4\u10dc\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d0\u10e0\u10ee\u10d4\u10d1\u10d8\u10d7, \u10db\u10d0\u10d7\u10d8 \u10d9\u10db\u10d0\u10e7\u10dd\u10e4\u10d8\u10da\u10d4\u10d1\u10d0 \u10d9\u10d8 93 \u10e5\u10e3\u10da\u10d0\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8\u10d0. \u10d4\u10e1 \u10e9\u10d5\u10d4\u10dc\u10d7\u10d5\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3\u10d8 \u10ef\u10d8\u10da\u10d3\u10dd\u10d0 <\/em>\u2013<em> \u10d8\u10db\u10d8\u10e1 \u10d3\u10d0\u10db\u10d0\u10d3\u10d0\u10e1\u10e2\u10e3\u10e0\u10d4\u10d1\u10d4\u10da\u10d8, \u10e0\u10dd\u10db \u10e1\u10ec\u10dd\u10e0\u10d0\u10d3 \u10db\u10d8\u10d5\u10d3\u10d8\u10d5\u10d0\u10e0\u10d7 \u10d3\u10d0 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d1\u10d0\u10dc\u10d9\u10d8\u10dc\u10d2\u10d8 \u10db\u10d0\u10e0\u10d7\u10da\u10d0\u10ea \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d6\u10d4 \u10db\u10dd\u10e0\u10d2\u10d4\u10d1\u10e3\u10da \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10e1 \u10e5\u10db\u10dc\u10d8\u10e1<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>\u10e1\u10d0\u10d1\u10dd\u10da\u10dd\u10dd \u10ef\u10d0\u10db\u10e8\u10d8, \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e4\u10dd\u10e0\u10db\u10e3\u10da\u10d0 \u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d8 \u10d3\u10d0 \u10d0\u10db\u10d0\u10d5\u10d3\u10e0\u10dd\u10e3\u10da\u10d0\u10d3 \u10e0\u10d7\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10de\u10dd\u10dc\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1\u10d2\u10d0\u10dc \u10e8\u10d4\u10d3\u10d2\u10d4\u10d1\u10d0: \u10d7\u10d0\u10db\u10d0\u10db\u10d8 \u10ee\u10d4\u10d3\u10d5\u10d0, \u10d3\u10d4\u10e2\u10d0\u10da\u10d4\u10d1\u10d6\u10d4 \u10d6\u10e0\u10e3\u10dc\u10d5\u10d0, \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d6\u10d4 \u10dd\u10e0\u10d8\u10d4\u10dc\u10e2\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d0 \u10d3\u10d0, \u10e0\u10d0 \u10d7\u10e5\u10db\u10d0 \u10e3\u10dc\u10d3\u10d0, \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10e3\u10e0\u10d8 <a href=\"https:\/\/bankofgeorgia.ge\/blog\/tag\/%e1%83%9f%e1%83%98%e1%83%9c%e1%83%98\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/bankofgeorgia.ge\/blog\/tag\/%e1%83%9f%e1%83%98%e1%83%9c%e1%83%98\/\" rel=\"noreferrer noopener\">\u10df\u10d8\u10dc\u10d8<\/a>, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d0\u10db \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10e1 \u10e8\u10d4\u10d2\u10d0\u10eb\u10da\u10d4\u10d1\u10d8\u10dc\u10d4\u10d1\u10e1.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-9d19de4\" data-block-id=\"9d19de4\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-5365f10\" data-block-id=\"5365f10\"><style>.stk-5365f10 .stk-button{background:#ff6c1d !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/app.bog.ge\/8jv3\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">\u10d2\u10d0\u10d3\u10db\u10dd\u10ec\u10d4\u10e0\u10d4<\/span><\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"\u10d2\u10d0\u10d8\u10d2\u10d4\u10d7, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d8\u10e5\u10ea\u10d0 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10dc\u10d9\u10d8\u10e1 \u10db\u10dd\u10d1\u10d8\u10da\u10d1\u10d0\u10dc\u10d9\u10d8 Super App-\u10d0\u10d3. \u10e9\u10d0\u10e3\u10e6\u10e0\u10db\u10d0\u10d5\u10d3\u10d8\u10d7 UX \u10d3\u10d8\u10d6\u10d0\u10d8\u10dc\u10e1, \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d0\u10e1 \u10d3\u10d0 AI-\u10d8\u10e1 \u10e0\u10dd\u10da\u10e1 \u10db\u10dd\u10db\u10d0\u10d5\u10da\u10d8\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10d1\u10d0\u10dc\u10d9\u10d8\u10dc\u10d2\u10e8\u10d8.","protected":false},"author":4,"featured_media":33634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1307],"tags":[588,599,602,1074,1160,1376],"class_list":["post-33628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovaciebi-da-startapebi","tag-fintech","tag-mobilbanki","tag-teqnologiebi","tag-cifruli-teqnologiebi","tag-xelovnuri-inteleqti","tag-cifruli-bankingi"],"acf":[],"_links":{"self":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts\/33628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/comments?post=33628"}],"version-history":[{"count":20,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts\/33628\/revisions"}],"predecessor-version":[{"id":42282,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/posts\/33628\/revisions\/42282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/media\/33634"}],"wp:attachment":[{"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/media?parent=33628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/categories?post=33628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bankofgeorgia.ge\/blog\/wp-json\/wp\/v2\/tags?post=33628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}